Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
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Credits
View on- Agency Giant Spoon/New York
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- Director Salomon Ligthelm
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Credits
View on- Agency Giant Spoon/New York
- Director Salomon Ligthelm
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Giant Spoon/New York
- Director Salomon Ligthelm
Autodesk, the 44-year-old software company behind AutoCAD and now its AI-powered industry clouds, launches this emotionally-driven new campaign in collaboration with its agency of record, Giant Spoon.
Directed by self-taught filmmaker Salomon Ligthelm using Autodesk's own Design and Make tools, the initiative asks a very of-the-moment question: when technology can make almost anything, what's still worth making?
Rather than leading with software, the film centres around the people, choices and care behind the things that shape our lives: a baby's first breath, a stadium full of fans, a bridge where people connect, a teddy bear brought to life.
