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Tesco – Your Best Combo Made Better

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British supermarket Tesco has launched this fun campaign from BBH, directed by Otis Dominique through Black Sheep Studios, marking a major upgrade to its beloved sandwich-snack-drink combo, the Meal Deal.  

The film, Your Best Combo, Made Better, opens in an urban park with an innocent Meal Deal lover about to tuck into his lunch. So stoked about his choice, he uploads it to the ‘gram, shouting about how the improvements “slap”.  

But he’s quickly interrupted by a flurry of other Meal Dealers around the park, each stating their claim as to why their choice is the only 10/10. Emotions ramp up until a calming Tesco colleague gives us her definitive ‘top tier’ choice. 

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