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Bear Fight gets its claws into Suits' Gabriel Macht
The gloves are off in Brian Billow's anarchic promo for the whiskey brand.
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Credits
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- Production Company O Positive
- Director Brian Billow
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Credits
powered by
- Production Company O Positive
- Director Brian Billow
- Editing Mackcut
- Line Producer Grayson Bithell
- Creative Director Erin Silver
- Creative Director Dan Kellenher
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Executive Producer Ken Licata
- DP Janusz Kaminski | (Director/DP)
- Editor Ryan Steele
Show full credits
Credits powered by
Credits
powered by
- Production Company O Positive
- Director Brian Billow
- Editing Mackcut
- Line Producer Grayson Bithell
- Creative Director Erin Silver
- Creative Director Dan Kellenher
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Executive Producer Ken Licata
- DP Janusz Kaminski | (Director/DP)
- Editor Ryan Steele
It's well known that we should never poke the bear, but what if the branding of your product calls for violence?
Starring Suits' Gabriel Macht, stepping out from his sharp persona to present the personable face of Bear Fight Whiskey, What's Your Bear Fight? sees an attempt at a simple testimonial turn into blood-soaked violence (in the slightest manner).
With Macht both creative partner and equity stakeholder in the business, his easygoing charm blends wonderfully with O Positive director Brian Billow's anarchic style to create a hard-hitting (literally) comedy number.
