)
Bernd Faass joins Friend
)
Friend signs the award-winning director to its director roster for the UK market.
Friend announce the exclusive addition of Bernd Faass to its director roster for the UK market.
A visual storyteller with a penchant for the epic and the slightly absurd, Faass blends technical precision with a dry, comedic wit.
Faass’s ability to marry high-end production value with sharp humour has made him a go-to director for major global brands. His recent portfolio features standout campaigns for Etsy, HP, Mercedes-Benz, iShares and Toyota.
His trophy cabinet includes honours from Cannes Lions (YDA), British Arrows, Clio Awards, The One Show, New York Festival, and ADC.
"Bernd is a rare talent who understands that the best comedy is often found in the most beautifully shot, peculiar corners of life," says Luke Jacobs, Executive Producer at Friend.
"Whether he’s filming a Mercedes or a rocket-bound onion, his eye for detail and his sense of timing are impeccable. He is a perfect fit for the UK’s love of the eccentric and the expertly crafted."
Faass adds: "I've been following Friend's work since the early days of my filmmaking career. What draws me to them isn't just the quality of the output; it's the company itself and the way they approach their craft. They are, without question, a creative institution in the UK, consistently making great work year after year. So when I happened to run into Luke at a crossing in the middle of London, it felt like the universe was sending a message."
