Big O Tires hits the nail on the head
Late Shift and GoshDamn unveil Nail, the new Big O Tires spot created with BarkleyOKRP.
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Late Shift announce the launch of Nail, the latest television commercial directed by the acclaimed creative duo GoshDamn for Big O Tires, developed in collaboration with BarkleyOKRP.
The 30-second spot brings humour and relatability to Big O Tires, engaging audiences with a clever twist on everyday vehicle woes. The spot is part of the industry-leading tire and automotive repair franchisor's new No Big Deal nationwide ad campaign.
In Nail, a surprising yet familiar moment unfolds: when a driver discovers a nail in their tire, the annoyance quickly turns into an opportunity for savings. With sharp visuals and a punchy sense of comedic timing, the spot underscores how Big O Tires makes an inconvenient day a better one behind the wheel.
Credits
View on- Agency BarkleyOKRP/Kansas City
- Production Company Late Shift
- Director GoshDamn
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Credits
View on- Agency BarkleyOKRP/Kansas City
- Production Company Late Shift
- Director GoshDamn
- Executive Producer/Managing Partner John Hollingsworth
- Editing/VFX Late Shift
- Color Harbor Picture Company/UK
- Colorist Karol Cybulski
- Production Services Rebolucion/Santiago
- Production Services Executive Producer Cristian Inzunza
- Production Services Executive Producer Jose Romero
- Creative Director Christopher Cima
- Associate Creative Director Tim Babb
- Associate Creative Director Megan Buss
- Director of Production (HP)/Executive Producer Brooke Woodruff
- Senior Producer Michael Kinney
- Art Director Natalia Grosso
- DP Enzo Codaro
- Editor James P. M. Lee
- Sound Designer/Audio Mixer Eric Hoffman
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Credits
powered by- Agency BarkleyOKRP/Kansas City
- Production Company Late Shift
- Director GoshDamn
- Executive Producer/Managing Partner John Hollingsworth
- Editing/VFX Late Shift
- Color Harbor Picture Company/UK
- Colorist Karol Cybulski
- Production Services Rebolucion/Santiago
- Production Services Executive Producer Cristian Inzunza
- Production Services Executive Producer Jose Romero
- Creative Director Christopher Cima
- Associate Creative Director Tim Babb
- Associate Creative Director Megan Buss
- Director of Production (HP)/Executive Producer Brooke Woodruff
- Senior Producer Michael Kinney
- Art Director Natalia Grosso
- DP Enzo Codaro
- Editor James P. M. Lee
- Sound Designer/Audio Mixer Eric Hoffman
“It’s been a joy teaming up with the creative team at BarkleyOKRP and everyone at Big O Tires,” said Josh of GoshDamn. “We’re pretty experienced at collaborating (being a duo), but it’s special when you really click with a creative team and a client, when all the long Zoom calls and late-night voice memos end in laughter and make you excited for what’s next. We all wanted to make something stand-out and bold. We were keen to go BIG on over-the-top reactions. The problems are relatable, but it’s those exaggerated responses that bring the humour… and maybe feel a little relatable too.”
The ad showcases GoshDamn’s signature visual style and storytelling sensibility, blending authenticity with a punchy comedic edge that resonates across audiences. Production by Late Shift brought the concept from script to screen with precision and flair, ensuring that each beat landed with crisp energy and audience appeal. Late Shift ran post production, managing editorial through finishing.
This collaboration with BarkleyOKRP continues Big O Tires’ tradition of creative advertising that connects with consumers while highlighting real value, in this case, significant instant savings on quality tire purchases.
