Budweiser’s one keg pony
For its 2025 Super Bowl spot created by FCB, the Anheuser-Busch beer brand taps into nostalgia with a sweet story of a Clydesdale foal who makes his first delivery.
Credits
powered by- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
powered by- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Assistant Editor Joseph Tuzzolino
- VFX The Mill/New York
- VFX Managing Director Angela Lupo
- Executive VFX Producer Chris Connolly
- Senior VFX Producer Katherine Miccio
- VFX Executive Creative Director Gavin Wellsman
- VFX Supervisor/2D Lead Renato Carone
- VFX Supervisor/3D Lead Rafael Ghencev
- 3D Lead Alexander Smith (CG Lead)
- Color The Mill/Los Angeles
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Sound/Music Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer/Audio Mixer Jack Patterson
- Additional Music Production Luis Almau
- Additional Music Production Luke Fabia
- Additional Music Production John Mourounas
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Executive Creative Director Alexandre Abrantes
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- HP Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Production Designer Justin Allen
- DP Rodrigo Prieto | (DP)
- Post Producer Samara Kelly
- Song "Let Your Love Flow" Bellamy Brothers

Credits
powered by- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Assistant Editor Joseph Tuzzolino
- VFX The Mill/New York
- VFX Managing Director Angela Lupo
- Executive VFX Producer Chris Connolly
- Senior VFX Producer Katherine Miccio
- VFX Executive Creative Director Gavin Wellsman
- VFX Supervisor/2D Lead Renato Carone
- VFX Supervisor/3D Lead Rafael Ghencev
- 3D Lead Alexander Smith (CG Lead)
- Color The Mill/Los Angeles
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Sound/Music Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer/Audio Mixer Jack Patterson
- Additional Music Production Luis Almau
- Additional Music Production Luke Fabia
- Additional Music Production John Mourounas
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Executive Creative Director Alexandre Abrantes
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- HP Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Production Designer Justin Allen
- DP Rodrigo Prieto | (DP)
- Post Producer Samara Kelly
- Song "Let Your Love Flow" Bellamy Brothers
In this year’s Budweiser Super Bowl spot, the beer brand-which has become a quintessential feature of the Big Game ads-revisits its heritage with the return of the Clydesdales horses.
Directed by Emmy Award-winning commercial director Henry-Alex Rubin through SMUGGLER, the commercial follows the story of a determined Clydesdale foal who, although too young to join the big horses on their hefty delivery, embarks on a scenic his own journey to return a lost keg to a nearby town.
Titled First Delivery, it’s the 47th Super Bowl spot featuring the Budweiser Clydesdales, which have stood as a symbol of Anheuser-Busch since 1933.