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KFC x Burger King – BFF Burgers

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Created by Buzzman and directed by Rick Darge through Henry, this jolly campaign sees fast-food rivals Burger King and KFC’s staff setting their differences aside to launch the new “BFF burger” across France.  

After dropping a series of hints teasing the first-of-its-kind collaboration, the brands have finally lifted the veil on the secret operation by doing what no one thought they would: becoming the best of friends, at least for the duration of the campaign. 

The unlikely friendship between the two restaurants is showcased in this hilarious TV spot featuring War’s classic track Why Can’t We Be Friends?, where employees are seen singing arm-in-arm, united in harmony.  

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