Share

Canada Dry – Tuesday

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Canada Dry Ginger Ale has launched its new brand platform and a duo of films which put a painterly spin on chaotic days. 

Called Dry Time is My Time, the platform's accompanying films are built around a series of original oil-on-canvas images. Created by Deutsch the series of images capture the chaos in one person’s day, with each scene layered, detailed and full of anarchic situations which are resolved during a hard-earned peaceful moment with a can of Canada Dry.

Directed by Philipp Girk, in-house through Omnicom Production, the campaign uses one of the oldest storytelling mediums to create something more intentional and aims to set the tone for a new era of Canada Dry as an everyday unwind beverage.

Canada Dry – The Trip

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by
Share