Captain Morgan's latest gets the thumbs-up from us
Anomaly and Keith Schofield take some dancing digits out for a drink.
Credits
powered by- Agency Anomaly/London
- Production Company Caviar/London
- Director Keith Schofield
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Credits
powered by- Agency Anomaly/London
- Production Company Caviar/London
- Director Keith Schofield
- Editing Marshall Street Editors (MSE)
- VFX/Finishing No.8
- Color No.8
- Sound Design 750mph
- Executive Producer Nisha Mullea
- Producer Jude Vermeulen
- DP Damian Acevedo
- Editor Patric Ryan
- Producer Simon Downie
- Colorist Matt Turner
- Producer Simon Downie
- Sound Designer Lucas Trigg
- Producer Aishah Amodu
Credits
powered by- Agency Anomaly/London
- Production Company Caviar/London
- Director Keith Schofield
- Editing Marshall Street Editors (MSE)
- VFX/Finishing No.8
- Color No.8
- Sound Design 750mph
- Executive Producer Nisha Mullea
- Producer Jude Vermeulen
- DP Damian Acevedo
- Editor Patric Ryan
- Producer Simon Downie
- Colorist Matt Turner
- Producer Simon Downie
- Sound Designer Lucas Trigg
- Producer Aishah Amodu
Opposable thumbs are one of the most critical factors in human evolution, so it seems a shame that all they're used for nowadays is a rhythmic doom-scroll.
Well, the impressive digits in Captain Morgan's latest spot are taking matters into their own... er... hands [do thumbs have hands?] and dragging their useless meatsacks out for a drink.
Developed by Anomaly and playfully shot by Caviar's Keith Schofield, this tremendously silly idea is made all the greater by the lovely attention to detail on the mini-props and a 'chefs-kiss' reimagining of Sisqo's Thong Song.