CIB takes the trouble out of transfers

If you were asked to transfer three-million pounds to your dad's account, you might be confused too.

Such is the case with this new campaign for CIB's mobile banking app, created by Icon Creations Cairo, which sees two young men asked to transfer excessive amounts of money in a short space of time.

In one [above], a man in a wheelchair and full body cast needs to pay for his medical bills, while in another [below], a mother requires her son to send his father money for a land deal. Both men are incredulous, and question how they're meant to comply with the requests; "Am I supposed to discover a gold mine? Or become a famous rapper?". 

We see the men's appearance and surroundings alter as they wonder aloud how they should attempt to carry out the transfer, each scenario playing on the men's perceived ridiculousness of the demand, until using CIB's mobile banking app is suggested.

The comedic spots were directed by Sherif Mounir through Gorilla Media Production.