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For more than 100 years, Citroën has followed its own path.
The brand has always sought to make mobility simpler, more accessible and closer to people. Today, it continues that approach by joining forces with Omar Sy.
Rather than giving him a traditional ambassador role, Citroën has invited him to become its “Special Advisor”, a way of building a collaboration rooted in dialogue and the sharing of ideas.
Celebrated for his talent, perspective, optimism and close connection with the public, Omar Sy will bring his vision and experience to the brand
Credits
View on- Agency Marcel/Paris
- Production Company Soldats
- Director Hugo Gelin
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Credits
View on- Agency Marcel/Paris
- Production Company Soldats
- Director Hugo Gelin
- Post Production 1to1
- Editing/Color Some
- VFX LIGHT VFX
- President Pascal Nessim
- President Gaetan Du Peloux
- President Youri Guerassimov
- General Director Sebastien Jauffret
- Creative Director Alexandre Girod
- Creative Director Julien Vergne
- Head of Art Julien Schmitt
- Art Director Franck Alvado
- Art Director Marine Banchereau
- Copywriter Eloi Giraudon
- Copywriter Sacha Dodille
- Copywriter James Blose
- Editor Loick Tranier
- Director of Production (HP) Timothe Rosenberg
- Executive Producer Pierre Cazenave-Kaufman
- Executive Producer Timothee Boullie
- Head of Production Henneguelle Quentin
- Production Designer Baptiste Glaymann
- DP Melodie Preel
- Editor Clemence Samson
- Editor Joseph Comar
- Editor Marvin Bouilly
- Founder/Post Producer Gregoire Giral
- Deputy CEO/Post Producer Ulyssia Marchais
- VFX Producer Emmanuel Linot
- VFX CEO/Creative Director Antoine Moulineau
- Executive VFX Producer Guillaume Raffi
- Colorist Mathieu Caplanne
- Colorist Senhua ZHANG
- Audio Producer Thomas Petitimbert
- Audio Engineer Laurent Lavaud
- Music Art Director Maxime Rouge
- Music Art Director Gregoire Bucaille
- Talent Omar Sy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Marcel/Paris
- Production Company Soldats
- Director Hugo Gelin
- Post Production 1to1
- Editing/Color Some
- VFX LIGHT VFX
- President Pascal Nessim
- President Gaetan Du Peloux
- President Youri Guerassimov
- General Director Sebastien Jauffret
- Creative Director Alexandre Girod
- Creative Director Julien Vergne
- Head of Art Julien Schmitt
- Art Director Franck Alvado
- Art Director Marine Banchereau
- Copywriter Eloi Giraudon
- Copywriter Sacha Dodille
- Copywriter James Blose
- Editor Loick Tranier
- Director of Production (HP) Timothe Rosenberg
- Executive Producer Pierre Cazenave-Kaufman
- Executive Producer Timothee Boullie
- Head of Production Henneguelle Quentin
- Production Designer Baptiste Glaymann
- DP Melodie Preel
- Editor Clemence Samson
- Editor Joseph Comar
- Editor Marvin Bouilly
- Founder/Post Producer Gregoire Giral
- Deputy CEO/Post Producer Ulyssia Marchais
- VFX Producer Emmanuel Linot
- VFX CEO/Creative Director Antoine Moulineau
- Executive VFX Producer Guillaume Raffi
- Colorist Mathieu Caplanne
- Colorist Senhua ZHANG
- Audio Producer Thomas Petitimbert
- Audio Engineer Laurent Lavaud
- Music Art Director Maxime Rouge
- Music Art Director Gregoire Bucaille
- Talent Omar Sy
To mark this collaboration, Citroën has chosen to play with one of its most recognizable assets: its own name. For the duration of the campaign, Citroën becomes Sytroën.
"We wanted Omar Sy to play a role that goes far beyond that of a traditional ambassador. Omar is a beloved figure who has remained authentic, approachable and true to himself. His ability to connect with people, bring a smile to their faces and look at the world from a different angle reflects values that have always been at the heart of Citroën. That's what makes this collaboration such a natural fit." said Xavier Chardon, CEO Citroën.
“Some collaborations are negotiated; others simply feel obvious. Between Citroën and Omar Sy, there is a rare affinity: the same ability to connect with everyone without ever becoming ordinary, the same generous popularity, and the same freedom to embrace individuality.” adds Olivier François, Global Chief Marketing Officer, Stellantis.
Directed by Hugo Gélin and produced by Soldats (Paris), this global campaign will roll out across the brand’s entire model range.
