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Coinbase – Hidden in Plain Sight

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After their Oscars ad-break smash Your Way Out set the parameters for the brand's 'system breaking' ethos, Coinbase is doubling down on the message with new spot, Hidden in Plain Sight.

Using a locked-off camera, the film presents a busy thoroughfare that seems all-too-normal, until, on closer inspection, it's clear that every action is being repeated and overlapped.

With Biscuit director Steve Rogers amping up the crossover until it becomes an M.C. Escher-style brain melt, this intriguing film turns awareness into action.

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