Columbia’s CEO offers up his company for a flat fee
The sportswear brand issues a challenge to all Flat Earthers in this cheeky spot from adam&eveDDB.
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Credits
View on- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
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Credits
View on- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
- Producer adam&eveDDB/London
- HP adam&eveDDB/London
- Producer Manny Caston
- Design adam&eveDDB/London
- Editing Cut+Run/California
- Editor Sean Stender
- VFX Supervisor Weronika Holak
- Color 1920
- Colorist Oliver Banks Thompson
- Post Producer Molly Russell
- Audio Post Factory Studios/London
- Senior Producer Olivia Endersby
- Music Siren/London
- Music Supervisor Sian Rogers
- Chief Creative Officer Ant Nelson
- Chief Creative Officer Mike Sutherland
- Creative Director James Crosby
- Creative Director William Cottam
- Creative Jeppe Vidstrup
- Creative John Trainor-Tobin
- Head Of Production Daisy Mostyn
- Head of Design Scott Silvey
- DP Joe Meade
- Post Producer Ivy O'Mahony
- Sound Designer Andy Isaias
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency adam&eveDDB/London
- Production Company SMUGGLER/London
- Director Benji Weinstein
- Producer adam&eveDDB/London
- HP adam&eveDDB/London
- Producer Manny Caston
- Design adam&eveDDB/London
- Editing Cut+Run/California
- Editor Sean Stender
- VFX Supervisor Weronika Holak
- Color 1920
- Colorist Oliver Banks Thompson
- Post Producer Molly Russell
- Audio Post Factory Studios/London
- Senior Producer Olivia Endersby
- Music Siren/London
- Music Supervisor Sian Rogers
- Chief Creative Officer Ant Nelson
- Chief Creative Officer Mike Sutherland
- Creative Director James Crosby
- Creative Director William Cottam
- Creative Jeppe Vidstrup
- Creative John Trainor-Tobin
- Head Of Production Daisy Mostyn
- Head of Design Scott Silvey
- DP Joe Meade
- Post Producer Ivy O'Mahony
- Sound Designer Andy Isaias
Here at shots, we like to remain largely impartial when it comes to ideologies and beliefs, but when it comes to Flat Earthers... well... they're just a bit ridiculous, aren't they?
Willing to stake his company on the theorist's ludicrous claims, Columbia Sportswear Company CEO Tim Boyle has issued an Expedition Impossible challenge; inviting anyone who finds and documents the 'edge' of the Earth to send in the proof and win everything owned by the organisation.
The campaign from adam&eveDDB launched with an open letter published in The New York Times [see below], and is supported by a hilarious film from Benji Weinstein through SMUGGLER in which Boyle takes a crew around the offices to showcase all of the items - snowshoes, toboggans, office plants, taxidermy beaver - that are up for grabs.
“This is another example of Columbia’s mission to channel the bold, irreverent energy that has long defined the brand," explains Boyle, "while illustrating our legacy of durability and innovation - highlighting the extremes our gear can go through, even to the ends of the Earth.
"Which don’t actually exist, but try telling Flat Earthers that.”
