Daft Punk lead a minifig mashup for LEGO
The robotic duo kick off a jaunt through a holiday workshop in this exuberant, IP-tastic festive spot from Our LEGO Agency and Michael Gracey.
)
Credits
View on- Agency LEGO Agency/Billund
- Production Company Partizan/London
- Director Michael Gracey
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency LEGO Agency/Billund
- Production Company Partizan/London
- Director Michael Gracey
- Ad Agency Keep It Stupid Simple
- Production Co Loveboat
- Post Production Framestore/London
- Color Company 3/London
- Sound Design OPM Studio/London
- Global Creative Carlo Cavallone
- Global Creative Genevieve Hoey
- Associate Creative Director/Creative Anders Stake
- Creative Agustina Lavignasse
- Creative Hannah Craig
- Creative Giuseppe Fioretti
- Creative Isabel Rodriguez Albarran
- Creative Martin Dahl Petersen
- Associate Creative Director Heidi Bennett
- Associate Creative Director Ekaterina Kashalapov
- Associate Creative Director/Design Anas Sarraj
- Senior Producer Elaine Lee
- Producer Melanie Nogueira
- Creative Director/Co-Founder Lars Mars Jorgensen
- Creative Director/Co-Founder Martin Peters Ginsborg
- Executive Producer/Owner Greg Panteix
- Executive Producer Jenny Beckett
- Producer Daniel Wheldon
- Art Director Jonathan Opgenhaffen
- DP Erik Wilson
- Editor David Spearing
- Creative Director Ian Spendloff
- Post Producer Ben Stell
- VFX Supervisor William Laban
- CG Supervisor Henrique De Oliveira Campanha
- CG Supervisor Adrian Eugene Daniel Williams
- Executive Producer Alexia Paterson
- VFX Line Producer Robyn Goncalves Borrageiro
- Head of Animation Brad Silby
- Colorist Dominic Phipps
- Post Producer Oliver Pearson
- Sound Designer/Audio Mixer Joe Munday
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LEGO Agency/Billund
- Production Company Partizan/London
- Director Michael Gracey
- Ad Agency Keep It Stupid Simple
- Production Co Loveboat
- Post Production Framestore/London
- Color Company 3/London
- Sound Design OPM Studio/London
- Global Creative Carlo Cavallone
- Global Creative Genevieve Hoey
- Associate Creative Director/Creative Anders Stake
- Creative Agustina Lavignasse
- Creative Hannah Craig
- Creative Giuseppe Fioretti
- Creative Isabel Rodriguez Albarran
- Creative Martin Dahl Petersen
- Associate Creative Director Heidi Bennett
- Associate Creative Director Ekaterina Kashalapov
- Associate Creative Director/Design Anas Sarraj
- Senior Producer Elaine Lee
- Producer Melanie Nogueira
- Creative Director/Co-Founder Lars Mars Jorgensen
- Creative Director/Co-Founder Martin Peters Ginsborg
- Executive Producer/Owner Greg Panteix
- Executive Producer Jenny Beckett
- Producer Daniel Wheldon
- Art Director Jonathan Opgenhaffen
- DP Erik Wilson
- Editor David Spearing
- Creative Director Ian Spendloff
- Post Producer Ben Stell
- VFX Supervisor William Laban
- CG Supervisor Henrique De Oliveira Campanha
- CG Supervisor Adrian Eugene Daniel Williams
- Executive Producer Alexia Paterson
- VFX Line Producer Robyn Goncalves Borrageiro
- Head of Animation Brad Silby
- Colorist Dominic Phipps
- Post Producer Oliver Pearson
- Sound Designer/Audio Mixer Joe Munday
Is there a better feeling than shaking a parcel under the tree and hearing the familiar rattle of LEGO bricks? No. No there isn't.
Cementing its place as the best pressie for, let's face it, everyone this festive season, The LEGO Group takes its latest spokes-minifigures, Daft Punk, on a ride through The LEGO Holiday Workshop.
Devised by Our LEGO Agency, the film leans into director Michael Gracey's eye for spectacle, with IPs aplenty, including E.T., KPop Demon Hunters, Thor, Doctor Doom, NINJAGO and more, sharing space with, and imbuing energy to, the classic red brick that defines the company's offerings.
With joyful production from Partizan and LOVEBOAT, and the distinctive LEGO drop-frame style that's always endearing, this is a Christmas spot we won't mind watching one more time.
“I loved the concept that behind this secret door, there might be an entire world you never knew existed," explains Gracey. "And with LEGO bricks, that world really could be anything. We decided to tell the story through the eyes of one little LEGO brick, following its journey through this extraordinary workshop as it passes from one character to the next. I love that something so small connects so many iconic characters from completely different universes as they each contribute to a single creation.
"At its heart, it’s an idea I’ve always believed in - that there’s something incredibly joyful about making something with your own hands, but perhaps, an even greater joy in giving it to someone else."
“Finding the perfect gift isn’t easy. But that’s the beauty of LEGO creativity," adds Genevieve Hoey, Senior Director, Global Creative at Our LEGO Agency. "So many worlds, so many passions, and something for everyone. The only hard part? Giving it away. Trust us, we get it. So together with incredible talents like director Michael Gracey and music legends DAFT PUNK™, we’ve brought a little extra magic to this year’s holiday season. We hope this film captures that feeling - The joy of giving, the excitement of receiving, and the temptation to keep the gift for yourself. One more time.”
