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DDB and Orkin launch the Chewed Art campaign
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DDB Chicago partners with the pest control industry leader to educate homeowners about termite protection.
Orkin Pest Control, regarded as one of the top pest control companies in the industry, is collaborating with DDB Chicago, to creatively raise awareness about termite protection with its new campaign, Chewed Art.
Designed to educate new homeowners on the importance of protecting their homes, the campaign will use actual termite damage to create artful designs, highlighting an issue many people face in a visually striking and unexpected way.
To drive inspiration to get a termite inspection, Orkin is offering a special promotion: the first 500 consumers who schedule and receive a free inspection by March 31 can receive a limited-edition poster of their termite artwork. This piece of art will serve as both an educational piece to help people understand what signs to look for and a reminder of the importance of maintaining a pest-free home with ‘The Best in Pests’ trusted services.
Credits
powered by
- Agency DDB/Chicago
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Credits
powered by
- Agency DDB/Chicago
- Chief Creative Officer Colin Selikow
- Group Creative Director Amy Gozalka
- Art Director Harrison Keeler
- Senior Copywriter John Rekoumis
- Senior Copywriter Nneoma Chukwueke
- Copywriter Mitch Hanson
- Senior Producer Nina Xoomsai
- Associate Producer Chelsea Sanatan
Credits
powered by
- Agency DDB/Chicago
- Chief Creative Officer Colin Selikow
- Group Creative Director Amy Gozalka
- Art Director Harrison Keeler
- Senior Copywriter John Rekoumis
- Senior Copywriter Nneoma Chukwueke
- Copywriter Mitch Hanson
- Senior Producer Nina Xoomsai
- Associate Producer Chelsea Sanatan
Cam Glover, Vice President of Marketing, Orkin USA says: "Termite protection is often overlooked by new homeowners. To reach them in an engaging way, we tapped into something we know they’re already doing,decorating their walls. By transforming termite damage into a striking visual, we not only created something unexpected that feels like art, but it also educates homeowners on the potential warning signs of costly damage if left unprotected."
Through this campaign, termite protection, often viewed as an exhaustive preventative measure, is now brought into focus as a form of ‘art.’ This artwork will not only serve as a conversation piece, but a reminder for homeowners of how costly and harmful such damage can be if left untreated. According to Orkin, termites damage approximately 600,000 homes in the U.S. each year. With ‘Chewed Art,’ the company hopes to encourage homeowners to think proactively about pest control and the long-term health of their homes.
“Our goal is to reach new homeowners, many of whom are in the process of decorating and personalising their homes, and use a fresh perspective to show them how critical termite protection is,” says Colin Selikow, Chief Creative Officer, DDB Chicago. “By transforming termite damage into art, we want to help homeowners understand that while termites may create visually appealing patterns, the consequences of unchecked damage are far from beautiful. We are excited to continue our work with Orkin and help bring this message in a memorable way.”
The Chewed Art campaign will run through the end of October 2025. In addition to the posters, the campaign will be supported by OLV, social media, across TikTok, Meta and Reddit.
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