Donauwasser smells like teen spirit
The Association of the Austrian Chemical Industry (FCIO) has partnered with musician Bibiza on an unusual perfume creation project aimed at encouraging Gen Zers to take an interest in science.
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Credits
View on- Agency Jung von Matt/Donau/Vienna
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- Director Simon Rajchl
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Credits
View on- Agency Jung von Matt/Donau/Vienna
- Director Simon Rajchl
- Creative Director Eva Zefferer
- Creative Director Lea Vukovics
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Jung von Matt/Donau/Vienna
- Director Simon Rajchl
- Creative Director Eva Zefferer
- Creative Director Lea Vukovics
While the fragrance generated by a 1000+ bunch of bopping, gasping young’uns in an enclosed space might not immediately suggest olfactory awesomeness, hats off to agency Jung von Matt DONAU for this innovative initiative.
As part of a push to help chemistry shed its stuffy white labcoat vibes, this curious project for FCIO has led to the production of the world’s first scent made with CO₂ generated by an audience at a live music event.
Boasting scintillating black-and-white photography, the campaign film was directed by Simon Rajchl and captures the excitement and droplet-rich atmos of a gig featuring Viennese genre-splicing indie/pop/rap artist Bibiza.
The new fragrance – Donauwasser, or Danube Water, after Bibiza’s song Donau – was made using carbon capture and tech that extracted CO₂ from the air at Bibiza's performance at Austria’s Posthof Linz earlier this month.
