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Embrace The Chase is a campaign written and directed by the directing duo Berro for Z2 Performance, marking the brand’s expansion into the US market and its positioning within the high-performance sports space.
Conceived as a manifesto film, the project was built from the ground up with a strong emphasis on message and narrative. The script took over two months to develop, evolving from an initial conceptual exploration into a refined piece of writing that captures the emotional and psychological landscape of modern athletes.
At its core, the film explores the culture of constant comparison that defines contemporary sports. In a world shaped by digital exposure and performance tracking, athletes are continuously confronted with others’ achievements, faster, stronger, further. Rather than rejecting this tension, Embrace The Chase reframes it as a driving force, suggesting that the most meaningful competition is not external, but internal: an ongoing pursuit of one’s next self.
From a production standpoint, the project presented significant challenges. With a limited budget and a single shooting day, the team needed to capture the essence of multiple disciplines, specifically the three pillars of triathlon, within a cohesive visual language.
The solution was to shoot near São Bernardo do Campo, at Estrada Velha de Santos, a location widely known and used by athletes across all three sports in Brazil. This allowed the film to organically integrate different modalities within the same environment, reinforcing the idea of a shared mindset across disciplines.
Despite the constraints, the project embraced a sensory and poetic approach, using atmosphere, rhythm, and performance to translate the film’s central theme. The result is a piece that feels both intimate and expansive, grounded in real athletic experience, yet elevated through a cinematic and emotional lens.
Credits
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- Production Company Kaus Film/Brazil
- Director Berro
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Credits
View on- Production Company Kaus Film/Brazil
- Director Berro
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Credits
powered by- Production Company Kaus Film/Brazil
- Director Berro
After months of development, Embrace The Chase was officially released and is currently being promoted across multiple social media platforms, marking a defining moment in Z2 Performance’s entry into the US market.
Berro said: "For us, as directors, this project was a pretty unique one, mainly because of the level of creative freedom we had throughout the whole process. Z2 trusted us in a way that went beyond direction alone, and gave us the space to build the film from the ground up. So more than just directing it, we were part of shaping the project creatively from the start, developing both the concept and the script in close collaboration with the brand.
The starting point was a feeling that feels especially present in sports today: comparison. With technology, social media, and performance apps, we’re constantly exposed to other people’s results. You finish a training session and, within seconds, you’re already looking at someone who went faster or farther. That naturally creates this constant sense of falling short.
With this Z2 manifesto, we wanted to push back against that feeling and propose a different way of looking at it: the only comparison that really matters is the one with yourself. It’s about trying to be better than you were yesterday. And even when you beat your own personal best, the desire to go further shows up right away. There’s this constant drive to evolve, to become the best version of yourself.
That tension is really where the film came from. The idea was to take a feeling that’s often seen as negative and turn it into fuel. To show that this endless pursuit isn’t a problem, it’s actually the thing that drives an athlete forward.
From there, we set out to make a film that felt more sensorial and more poetic, while still feeling true to people who genuinely live in that world, especially in triathlon, which is Z2’s core audience.
In the end, it was a very open, very free process, and one that allowed us to bring a lot of our own perspective into the film as directors. It’s a project that took shape over the course of several months, from the writing all the way through to the final finish, and one that we’re thrilled to finally be able to share."
