FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
Credits
View on- Agency Gentle Monster
- Production Company Object & Animal
- Director Jordan Hemingway
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Credits
View on- Agency Gentle Monster
- Production Company Object & Animal
- Director Jordan Hemingway
- Editing Stitch
- VFX Company Actual Objects
- Executive Producer Morgan Clement
- Producer Rowan Mackintosh King
- Production Designer Joseph Bennett
- DP Alex Barber
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Credits
powered by- Agency Gentle Monster
- Production Company Object & Animal
- Director Jordan Hemingway
- Editing Stitch
- VFX Company Actual Objects
- Executive Producer Morgan Clement
- Producer Rowan Mackintosh King
- Production Designer Joseph Bennett
- DP Alex Barber
If Gentle Monster’s aim was to create a film that feels more like a sensual, psychedelic fever dream than a conventional eyewear advert, casting FKA twigs was a savvy move.
Co-directed by Jordan Hemingway through Object & Animal in collaboration with – and starring – the British multidisciplinary artist, the film opens with twigs in a vibrant, tropical greenhouse, where she's bitten by an alien-like plant.
The encounter propels her into an energetic, interpretive dance sequence realised through a heady blend of live action and animation, where she pole-dances around the stem of a blooming flower amid kaleidoscopic visuals set to the immersive, dreamy score of her own unreleased track.