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Flora MacLeod joins Electric Theatre Collective
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The Art Director joins ETC’s growing 3D design team, working closely with Will Denning and James Britton.
A year-long residency at Outernet London. A Cannes Lion, a D&AD pencil and a Ciclope grand prix... Art Director Flora MacLeod just arrived at Electric Theatre Collective.
Channel 4’s 2023 idents weren’t just iconic. They weren’t just award-winning. They were groundbreaking in the sphere of design, and MacLeod had a huge creative influence over one of the key scenes. Other projects during her time at Optical Arts included slick CG product animations for the likes of Dyson, Aveda and Bowers & Wilkins, as she quickly became a close collaborator of Fabrice Le Nezet and Dan Tobin Smith.
Her work at Outernet London, Hidden Life (also award-winning), was a five-walled, four-storey-high immersive experience. Inspired by the beauty, diversity and crucial existence of Plankton, science and nature have often played a part throughout her career, including during her time at Lab-Meta.
MacLeod joins ETC’s growing 3D design team, working closely with Will Denning and James Britton to nurture the proposition and craft tactile moving imagery for brands across tech, beauty and fashion.
“I have always been really invested in the emotive side of creative work and love when visuals meet sound and story”, she says. “Joining ETC is a really unique opportunity. Part of a small, nimble team with lots of potential for creative exploration, yet plugged into the wider VFX and colour teams for seamless ingenuity. I’m really energised about what’s to come.”
Strategy Director, Britton adds: “Flora’s arrival marks the next chapter for our 3D design team. Her sense of aesthetics is unmatched and she operates from a place of pure tactility. I’m excited to work with her on some interesting opportunities we have brewing.”
