)
Fraser Berlin taps Pedro Americo and Paul Fleig
)
Fraser is upping its creative game, bringing onboard top creatives Pedro Americo and Paul Fleig as ECDs for its Berlin headquarters.
Agency Fraser has announced the appointment of creatives Pedro Americo and Paul Fleig as ECDs for its Berlin headquarters.
Reporting directly to Fernando Barbella, Managing Director of Creation and Partner, the duo will help shape Fraser’s creative output across its four locations in Europe, South Africa, and the Middle East.
Pedro Americo: Hailing from Brazil, Americo launched his career in his home country before working in the UK and Romania. In Germany, he served as ECD at McCann Germany, Creative Lead at R/GA Berlin, and held key creative roles at BBDO Berlin and antoni. His portfolio boasts work for global giants like Mercedes-Benz, Ikea, and Coca-Cola, L’Oréal. With over 200 international awards to his name—including Cannes Lions Gold, Effies Gold, and Grand Prix wins at the ADC and New York Festivals—Americo is a heavyweight in the global creative scene.
Paul Fleig: Joining forces with Americo, Fleig brings 15+ years of experience as a Creative Director and Managing Director at acclaimed agencies including Jung von Matt, Scholz & Friends, and BBDO. Fleig has led major integrated teams for clients like Mercedes-Benz, and Vodafone, earning a string of international creative awards along the way. Recently, he has operated as a Creative Consultant, honing his expertise in digital communications and creative strategy.
Benjamin Baumann, Founder and CEO of Fraser, commented: “I’m thrilled to welcome Paul and Pedro to FRASER. Since founding the agency in 2018, my vision has been to build a true Next Gen agency, and I’m confident their seniority, energy, and passion will elevate not only the creative performance of our Berlin studio but also strengthen our presence in Germany and beyond. They’re here to leave a mark—on our team, our clients, and the markets we serve.”
Fernando Barbella, Managing Director of Creation and Partner, added: “What I see in Pedro and Paul is a genuine love for bold, thought-provoking ideas that demand attention, on top of outstanding conceptual brilliance. I’m excited to see them add some ‘Jogo Bonito’ to our creative mix.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
