Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
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Credits
View on- Agency BETC/Paris
- Production Company Stink/France
- Director Fredrik Bond
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Credits
View on- Agency BETC/Paris
- Production Company Stink/France
- Director Fredrik Bond
- Executive Producer Helene Segol
- VFX Monumental FX
- Production Service (Argentina) Labhouse
- Production Service (Greece) akrobaT Films/Greece
- President/Executive Producer Daniel Bergmann
- Producer Solana Keenan
- Line Producer Clementine Tatin
- Production Designer Veronika Geraige
- DP Edu Grau
- Editor Patric Ryan
- Colorist Jean-Clement Soret
- Colorist Matthieu Toullet
- Talent Novak Djokovic
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Credits
powered by- Agency BETC/Paris
- Production Company Stink/France
- Director Fredrik Bond
- Executive Producer Helene Segol
- VFX Monumental FX
- Production Service (Argentina) Labhouse
- Production Service (Greece) akrobaT Films/Greece
- President/Executive Producer Daniel Bergmann
- Producer Solana Keenan
- Line Producer Clementine Tatin
- Production Designer Veronika Geraige
- DP Edu Grau
- Editor Patric Ryan
- Colorist Jean-Clement Soret
- Colorist Matthieu Toullet
- Talent Novak Djokovic
In collaboration with BETC and Stink director Fredrik Bond, French sports fashion label Lacoste launches this stylish and energetic campaign, titled The Run, featuring tennis legend Novak Djokovic.
The dynamic story follows a ball girl, played by rising talent Maya, as she sprints through Athens, weaving between theatres, gardens, golf courses and restaurants before arriving back on court.
Brought to life through playful athleticism, dynamic camerawork and charismatic performances, the film captures the excitement and emotional connection between the game, its players and its fans.
