Full shots Out of the Box London line-up revealed

Following a steady stream of session announcements, the full programme for shots Out of the Box London 2026 has now been revealed, with the event taking place at The Londoner, Leicester Square, on Wednesday 18 November.

Bringing together some of the industry's most interesting creative minds, this year's event tackles everything from the growing influence of technology and the enduring appeal of traditional craft to agency pressures, sonic branding and the challenge of making branded entertainment people actually want to watch.

There will also be a chance to delve into the making of one of this year's most charming Christmas campaigns, before the day closes with a look behind the scenes of one of the biggest musical reunions in recent memory.

The last few tickets are available here, and include breakfast, lunch and plenty of opportunities to catch up with colleagues, friends and fellow creative types.

Robot and scarecrow: How new technology allied with traditional craft can shape the creative landscape

Chris O'Reilly, Co-Founder & CCO, Nexus Studios

As increasingly intelligent creative tools become commonplace, what does that mean for the handmade, the intuitive and the imperfect?

Nexus Studios Co-Founder and CCO Chris O'Reilly explores how new technology and traditional craftsmanship can work together rather than compete, drawing on the studio's Emmy- and BAFTA-winning work to examine what happens when different approaches to creativity are combined from the outset.

The bears that stole Christmas: How Morrisons got it just right

Kim Gill, Creative Director, Leo UK
Beverley Lumb, Marketing and Advertising Director, Morrisons
MJZ
Chair: Jamie Madge, Co-Editor, shots

In a festive season that has seen some of advertising's mightiest brands receive a decidedly mixed reception, three bears have lumbered in and stolen the show.

Morrisons' wonderfully offbeat retelling of Goldilocks and the Three Bears has delivered a Christmas cracker, combining a delightfully daft premise with genuine warmth, humour and extraordinary craft.

The team behind the film come together to explore the creative decisions, inventive execution and endearing little details that helped make this unlikely family such a festive favourite.

Designing brand DNA: The strategic power of sound

Jessica Entner, VP, Warner Chappell Music

Aurélien Rubod, Partner, BLEUE

Brands spend countless hours perfecting their visual identities, but what about the way they sound?

Jessica Entner and Aurélien Rubod make the case for treating sonic identity as a fundamental part of brand strategy rather than an afterthought in post-production.

Drawing on neuroscience, measurable impact and some of modern branding's most recognisable sounds, the pair explore why what we hear can be every bit as important as what we see.

Confessions from the agency side

Kristie Girvan, MD & EP, EXF.STUDIO

Triple-bidding, procurement pressures, shrinking timelines and increasingly restrictive briefs. What do agency heads of production really think about the challenges facing commercial filmmaking?

Having worked on both sides of the agency-production divide, EXF.STUDIO's Kristie Girvan lifts the lid on the industry's often unspoken frustrations, while explaining her move towards a more streamlined, director-led studio model.

Girvan will also examine the importance of healthier production cultures, female leadership and protecting creative ambition in an increasingly pressured business.

Show and sell: How brands can make entertainment people actually want to watch

Lynsey Atkin, Baby Teeth
Derek Man Lui, Mother
Chair: Connor McRae, Head of Branded Entertainment, Lemonade Labs

Brands have never been more eager to entertain, but creating something that people genuinely want to engage with is easier said than done.

So what separates great branded entertainment from advertising dressed up as content? Why do some brands become part of culture while others struggle to get noticed? And what needs to change if advertising is to compete for audiences' attention rather than simply interrupt it?

Chaired by Connor McRae, this interactive discussion brings together Lynsey Atkin, Derek Man Lui and perspectives from across the brand world to explore the successes, failures and future of entertainment-led advertising.

The art of making a scene: Exploring the practical magic of physical filmmaking

Jonny and Will, Director duo, Blinkink

Puppetry, practical effects and some seriously inventive handmade solutions are all in a day's work for BAFTA-nominated directing duo Jonny and Will.

Having brought their distinctive approach to campaigns for IKEA, Prada and Nike, the Blinkink directors will explore the extraordinary possibilities of physical filmmaking, revealing the ingenuity, experimentation and happy accidents behind their characterful creations.

In a world increasingly dominated by digital tools, they'll make the case for why there's still nothing quite like making something for real.

The Masterplan: How Oasis were brought to the big screen

Will Lovelace, Director
Dylan Southern, Director
Sam Bridger, Producer
Moderator: Yasmin Evans, DJ & Presenter

After 16 years apart, Oasis finally reunited in 2025, embarking on a series of sold-out concerts that became one of the biggest musical events of the decade.

Capturing that extraordinary comeback was no small undertaking, and directors Will Lovelace and Dylan Southern, alongside producer Sam Bridger, join broadcaster and DJ Yasmin Evans to discuss the making of their documentary, Don't Look Back in Anger.

From the challenges of documenting a cultural phenomenon to bringing the Gallagher brothers' much-anticipated reunion to the big screen, the team will reveal what went into making the film.