Gigi's fatal second chance
Globally, an estimated 736 million women – almost one in three – have been subjected to physical and/or sexual violence at least once in their life. This sobering film for the Women and Men Progressive Foundation and the Thai Health Promotion Foundation aims to highlight this worldwide epidemic.
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Bob Eye View
- Director Patikhom Laphaphan
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Bob Eye View
- Director Patikhom Laphaphan
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Chanikarn Sitthiaree
- Creative Group Head Sasitorn Khamchoo
- Senior Copywriter Parung Chumponanomakun
- Producer Toungrak Jiravatanarungsri
- Producer Paramee Soontornwuttinun
- Executive Producer Bobby Navaratana
- Producer Direk Jiawlian
- Producer Chairit Prapai
- DP Supachai Lu
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Bob Eye View
- Director Patikhom Laphaphan
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Chanikarn Sitthiaree
- Creative Group Head Sasitorn Khamchoo
- Senior Copywriter Parung Chumponanomakun
- Producer Toungrak Jiravatanarungsri
- Producer Paramee Soontornwuttinun
- Executive Producer Bobby Navaratana
- Producer Direk Jiawlian
- Producer Chairit Prapai
- DP Supachai Lu
To mark yesterday's International Day for the Elimination of Violence Against Women, the Second Chance campaign created by BBDO Bangkok for two Foundations – Women and Men Progressive and the Thai Health Promotion – follows the story of Gigi Supitcha, who lost her life to domestic violence.
In a moving film with a twist, directed by Patikhom Laphaphan, through Bob Eye View, we learn how the beloved Thai influencer, singer and actress was killed by her boyfriend. Despite having survived a near fatal confrontation with him in the past, her forgiveness ultimately led to her untimely death.
Her fate is a chilling reminder of the dangers of giving abusers a second chance.
The clever campaign began with a post on Supitcha's Instagram account (which had been inactive for a year) publicising her new movie titled Second Chance. The unexpected post gathered more than 20,000 engagements in one day – with some questioning the ethics of posting on a dead woman's account.
Four days later the campaign posted a teaser for the her new 'movie', along with a heart-wrenching message that went viral – Supitcha will never be in another film because she gave a second chance to her killer.
