Hail to the King of the Underdogs
Lennart Brede's vibrant spot for The King of Underdogs tournament in China plays on its draw for players of all types, regardless of experience, age or ability.
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Right, first things first, the grand finale this vibrant spot from @RadicalMedia's Lennart Brede builds up to was postponed due to Covid-19. However, that doesn't spot the ad itself from being a attention-gaining, heartbeat-racing tribute.
Covering The King of Underdogs tournament in China - a famous one-on-one basketball league incorporating over 100 games, 300,000 registered players, and about 3,000 participents - the spot plays on its apparent restrictions, or lack of; relishing the fact that the game belongs to everyone regardless of experience, age or ability.
With lovely cinematography and a consistent pace, culminating in a terrific, anime-fuelled finale, this underdog is a visual overachiever.