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HUPU – King Of The Underdogs

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Right, first things first, the grand finale this vibrant spot from @RadicalMedia's Lennart Brede builds up to was postponed due to Covid-19. However, that doesn't spot the ad itself from being a attention-gaining, heartbeat-racing tribute.

Covering The King of Underdogs tournament in China - a famous one-on-one basketball league incorporating over 100 games, 300,000 registered players, and about 3,000 participents - the spot plays on its apparent restrictions, or lack of; relishing the fact that the game belongs to everyone regardless of experience, age or ability.

With lovely cinematography and a consistent pace, culminating in a terrific, anime-fuelled finale, this underdog is a visual overachiever.

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