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Hannah Berry George joins ELEANOR
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ELEANOR welcomes to the US roster s a director with a sharp comedic voice defined by precision, performance-led storytelling, and a taste for the unexpected.
Comedy doesn’t just sit at the centre of Hannah Berry George's work, it’s part of the fabric of who she is.
Which is why her work stands out for several reasons, the heightened and colourful worlds, a deep love of performance and personality, and her knack for grounding the strange in recognisable human behaviour.
Perhaps this is, in part, thanks to her varied and vast background before coming into the industry - law, magazine publishing, copywriting, and creative direction, with acting and comedy woven throughout, she brings a wealth of experience that is rare and informed.
Before joining ELEANOR, George developed her voice across commercial, branded, and narrative work, earning a reputation for making intentional comedy, often with a surreal or absurd edge. She certainly knows how to pack a punch, like with her recent campaign for Listerine, starring Cynthia Erivo. It was one of the brand’s most successful to date, leaning into theatricality and performance to create a distinctive visual language that framed a mouthwash commercial with a totally fresh lens.
Joining forces with ELEANOR in the US marks a significant step for George as she expands into the American market. “There’s space for play in the US market that genuinely excites me,” George says. “Strategy and intention go a long way and ELEANOR feels like the right partner to build something ambitious and lasting.”
On George, ELEANOR President Sophie Gold says: ”What immediately stood out was Hannah's fearlessness. She's deeply comfortable in comedy, including darker and more absurd territory, but what truly sets her apart is how deliberately she uses it to drive the story. Her visual sensibility gives her the confidence to take real risks without losing clarity or control. Hannah is dangerous in the best way, and that combination of boldness and discipline is exactly what we look for at ELEANOR." George has extensive experience working with high-profile talent and brings a sharp sensitivity to performance and tone across both scripted and unscripted work.
Alongside her commercial work for brands such as LinkedIn, the British Army, the Booker Prize, JD Williams, and Google Pixel, she originated and directed HERSTORY, the first-ever docuseries commissioned by MBC for Shahid, the Middle East's largest streaming platform.
