Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
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Credits
View on- Agency Wonderhood Studios
- Production Company Stink/UK
- Director Tom Green
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Credits
View on- Agency Wonderhood Studios
- Production Company Stink/UK
- Director Tom Green
- Post Production/VFX Time Based Arts
- Post Producer Matthew Squires
- VFX Lead Stephen Grasso
- Sound Runamok Studios
- Audio Managing Director Lucy Spong
- Executive Audio Producer Caroline Jemirifo
- Audio Engineer Jon Clarke
- Music Native Music Supervision & Production
- Chief Creative Officer Aidan McClure
- Creative Director Myles Vincent
- Creative Director James Rafter
- Head of Art Simon Elvins
- Designer Brianna Bartlett
- Designer Lucja Wroblewska
- Head of Production (HP) Natasha Johnson
- Senior Producer Stefanie Forbes
- Executive Producer/Managing Director Andrew Levene
- Executive Producer Blake Powell
- Producer Paz Parasmand
- Production Designer Robin Brown
- DP Benoit Soler
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wonderhood Studios
- Production Company Stink/UK
- Director Tom Green
- Post Production/VFX Time Based Arts
- Post Producer Matthew Squires
- VFX Lead Stephen Grasso
- Sound Runamok Studios
- Audio Managing Director Lucy Spong
- Executive Audio Producer Caroline Jemirifo
- Audio Engineer Jon Clarke
- Music Native Music Supervision & Production
- Chief Creative Officer Aidan McClure
- Creative Director Myles Vincent
- Creative Director James Rafter
- Head of Art Simon Elvins
- Designer Brianna Bartlett
- Designer Lucja Wroblewska
- Head of Production (HP) Natasha Johnson
- Senior Producer Stefanie Forbes
- Executive Producer/Managing Director Andrew Levene
- Executive Producer Blake Powell
- Producer Paz Parasmand
- Production Designer Robin Brown
- DP Benoit Soler
Former British Prime Minister Harold Wilson said that "a week is a long time in politics". So, four-and-a-half decades is basically an eon.
This new campaign for investment and savings company Hargreaves Lansdown follows the changing political climate of the UK through that time. We move from the dawn of the internet, past the Poll Tax riots, through New Labour landslides, government coalitions, leaving the EU and Covid, to present day. We're told that the only consistent throughout that time is the never-changing door of Number 10 Downing Street, and the experience of Hargreaves Lansdown.
Created by Wonderhood Studios, the agency's first campaign for the account, and directed by Tom Green through Stink UK, the 60-second spot is a beautiful recreation of each period and a cleverly constructed film made to seem like it's all one shot.
“We set out to make a film that no other investment company could," said James Rafter and Myles Vincent, Creative Directors at Wonderhood Studios. "Being 45-years-old and having invested through all the madness the country has faced meant we could craft a spot that brought to life politics, financial events, thick rim glasses, pin stripes, perms and so many moustaches. It’s been a showcase of wonderful human craft through the entire production, and probably the closest we’ll ever get to No.10.”
