Harry Styles’ Pleasing smells

Creative production studio Florence has partnered with Pleasing’s in-house creative team to deliver a beautifully crafted spot that – appropriately – oozes style. 

Launching the brand’s first fragrance line, the uber-cool campaign was helmed by director, photographer, and CD Grant Spanier, to promote three genderless scents: Closeness, Rivulets, and Bright, Hot. 

The film eschews the usual tired beauty ad clichés of po-faced models drifting about, in favour of such unusual imagery as speeding car lights at night, lemons bobbing in water and lily ponds glimpsed through windows. Entirely shot on 35mm film, it's a romantic, richly colored, slickly edited treat for the eyes and ears – the super smooth original jazz score was created Ronald Bruner Jr, Dontae Winslow, Brandon Coleman, Ben Williams. 

Spanier commented: “Everything felt wide open from the beginning, which was very freeing. Being brought into the fold so early on made the process incredibly exciting. From the outset, the campaign was designed to ignite the senses, fittingly tying into the brand story of Pleasing.”