Heineken’s hunt for an heir
The beer brand helps a landlord with no successors find an honorary McLoughlin to continue the legacy of his family-owned pub.
)
Credits
View on- Agency LePub/Milan
- Production Company Banjoman Films
- Director Dermot Malone
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency LePub/Milan
- Production Company Banjoman Films
- Director Dermot Malone
- Ad Agency Publicis/Dublin
- Head of Production Matthew D'Arcy
- Color GABHA STUDIOS
- Color Producer Dafydd Upsdell
- Colorist Andrew Francis
- Sound Folding Waves
- Global CEO/Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Co-Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Eoin (Owen) Sherry
- Executive Creative Director Gaston Soto Denegri
- Associate Creative Director Julien Lefevre
- Associate Creative Director David Campese
- Head of Art Andrea Ferlauto
- Senior Designer Fabio Iacomino
- Art Director Emanuela Lombardi
- Copywriter Natasha Anatra
- Executive Producer Courtney Trent
- Head of Digital Production (HP) Vittorio Cafiero
- Digital Producer Kejsi Haxhi
- Creative Director Ger Roe
- Creative Director Peter Dobbyn
- Senior Producer Rachel Murray
- Producer Keith Bradley
- DP Luke Jacobs
- Editor Rob Hegarty
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LePub/Milan
- Production Company Banjoman Films
- Director Dermot Malone
- Ad Agency Publicis/Dublin
- Head of Production Matthew D'Arcy
- Color GABHA STUDIOS
- Color Producer Dafydd Upsdell
- Colorist Andrew Francis
- Sound Folding Waves
- Global CEO/Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Co-Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Eoin (Owen) Sherry
- Executive Creative Director Gaston Soto Denegri
- Associate Creative Director Julien Lefevre
- Associate Creative Director David Campese
- Head of Art Andrea Ferlauto
- Senior Designer Fabio Iacomino
- Art Director Emanuela Lombardi
- Copywriter Natasha Anatra
- Executive Producer Courtney Trent
- Head of Digital Production (HP) Vittorio Cafiero
- Digital Producer Kejsi Haxhi
- Creative Director Ger Roe
- Creative Director Peter Dobbyn
- Senior Producer Rachel Murray
- Producer Keith Bradley
- DP Luke Jacobs
- Editor Rob Hegarty
Beer brand Heineken has launched this touching campaign, co-created by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor.
The film, directed by Dermot Malone through Banjoman Films, introduces us to Joseph ‘Josie’ McLoughlin who owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop of the wild, beautiful landscape of West Ireland.
Like many families in Ireland, Josie’s kin now live all over the world and he has no-one to pass the pub on to. So now, at retirement age, Heineken is helping him look for a namesake to take over the running of the pub and keep the family name above the door.
