HMPPS rides the ripples of change in new campaign
Partizan’s Martin Stirling captures the quiet power of human connection in new Ministry of Justice campaign film
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Partizan director Martin Stirling brings a grounded, human lens to the Ministry of Justice’s new campaign film Ripples of Change, produced by Partizan in collaboration with House 337 for HM Prison and Probation Service (HMPPS).
At the centre of the campaign is a 30-second film that follows a Probation Officer through the rhythm of their working day. Rather than focusing on spectacle, the film builds its emotional weight through small, honest moments: reassurance, patience, and trust. It’s in these exchanges that the true impact of the role is revealed, showing how change often begins quietly, before extending outward into families, communities, and lives rebuilt.
Stirling’s direction keeps the camera close and observational, allowing performance and presence to lead. The tone is restrained and respectful, balancing warmth with realism, and presenting probation work not as heroic myth, but as something deeply human and profoundly necessary.
Credits
View on- Agency House 337/London
- Production Company Partizan/London
- Director Martin Stirling
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Credits
View on- Agency House 337/London
- Production Company Partizan/London
- Director Martin Stirling
- Editing Trim
- Post Production No.8
- Senior Producer Tash Dean
- Chief Creative Officer Josh Green
- Creative Director Steve Hawthorne
- Art Director Gabriella Kohli
- Copywriter Nick Coates
- Managing Director Jenny Beckett
- Head of Production Ella More O'Ferrall
- Executive Producer Danny Herman
- Producer Charlie Scannell
- Production Manager Will Cousins
- Production Designer Sarah Asmail
- DP Olan Collardy
- Editor Josh Mannox
- Producer Tatyana Alexandra
- Head of Production Glen Percival
- Flame Artist/Head of Nuke Leanne Pletersky
- Colorist Matt Turner
- Creative Director of Audio Sam Robson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency House 337/London
- Production Company Partizan/London
- Director Martin Stirling
- Editing Trim
- Post Production No.8
- Senior Producer Tash Dean
- Chief Creative Officer Josh Green
- Creative Director Steve Hawthorne
- Art Director Gabriella Kohli
- Copywriter Nick Coates
- Managing Director Jenny Beckett
- Head of Production Ella More O'Ferrall
- Executive Producer Danny Herman
- Producer Charlie Scannell
- Production Manager Will Cousins
- Production Designer Sarah Asmail
- DP Olan Collardy
- Editor Josh Mannox
- Producer Tatyana Alexandra
- Head of Production Glen Percival
- Flame Artist/Head of Nuke Leanne Pletersky
- Colorist Matt Turner
- Creative Director of Audio Sam Robson
The film reflects the dual nature of the role itself: compassionate and rigorous, pastoral and protective. We see how Probation Officers support rehabilitation, manage risk, and hold space for transformation, all while operating within a system that demands clarity, resilience, and responsibility.
By avoiding conventional recruitment tropes, Ripples of Change positions probation work as something lived rather than sold. It invites viewers to recognise the value of everyday skills such as empathy, communication, and emotional intelligence, and to see how these qualities can have an extraordinary impact when applied with purpose.
The wider campaign targets career changers aged 30–55 from a range of backgrounds, including health and social care, education, administration, hospitality, and customer service, opening the door to those who may never have considered probation work before.
The film continues his commitment to socially resonant storytelling, where craft serves truth and authenticity leads the narrative. It’s a piece that trusts quiet observation over grand statement, and in doing so, finds something genuinely powerful.
Ripples of Change forms part of the Ministry of Justice’s recruitment platform, “An extraordinary job. Done by someone like you.”
