Spark wants you to do more with your 24

A new spot titled Liz, for Spark energy drink urging you to “Do More With Your 24,” comes from agency Crispin Porter Bogusky and produced by Thinking Machine.

Radical Friend (AKA Kirby McClure) directed, bringing the Spark Effect feeling to life with his trademark character-driven and kinetic storytelling style. The work is currently running on CTV/OLV and Social. 

"The campaign felt of the moment from the outset and we were thrilled to help bring it to life," said Alon Simcha, Executive Producer, Thinking Machine. 

"Crispin’s concept is built around momentum, how people move through the pace of everyday life with Spark as the force that carries them forward, and Radical Friend's cinematic approach translated that idea into a dynamic, visually driven piece of work.”

Sloan Schroeder, Head of Production, Crispin, added, "It's always a pleasure to team up with Thinking Machine. They brought our idea to life in a fun, very relatable way. They have a 'can do' attitude, and navigate every challenge with expertise like true production pros. We knew we were in good hands from the beginning."