If you build it, n8n will come

The name might not be familiar, but the intention certainly should be, as this new campaign for n8n focusses on those who throw caution to the wind and say, "If it doesn't yet exist, I'll build it myself".

From the discovery of fire to the invention of the aeroplane, every great innovation in history happened because someone refused to wait, and this first brand campaign for workflow automation platform n8n, celebrates that same mindset, championing today's builders who don't wait for solutions but create them instead. 

Created by independent creative agency DUDE London, Builders Don't W8 is a global brand campaign is a beautiful, mix-media animated film, produced through animation studio BUCK. The 40-second spot pays tribute to rebellious and proactive ‘builders’ throughout history, from prehistoric man’s discovery of fire to the invention of Braille and the Wright brothers' pursuit of powered flight. 

”We believe that listening hard is the best way to start the creative process," said Tomás Gianelli O’Ryan, Executive Creative Director at DUDE London. "So, before anything else, we immersed ourselves in the n8n community, reading forums, Discord conversations and Reddit threads. And one line kept jumping out: "F*ck it, I'll do it myself!"