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IKEA’s boxing clever
The furniture retailer’s latest campaign depicts domestic detritus being tamed by storage solutions.
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Credits
powered by
- Agency Client Direct
- Production Company PINE
- Director Filip Nilsson
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Credits
powered by
- Agency Client Direct
- Production Company PINE
- Director Filip Nilsson
- Executive Producer Adam Holmstrom
- Executive Producer Joel Rostmark
- Producer Sofia Bjorkman
- DP Andreas Johannessen
- Editor Ben Canny
- Colorist Julien Alary
- Sound Designer Calle Buddee Roos
- VFX Artist/3D/Online Artist Jonathan Wendt
- Chief Creative Officer Linus Karlsson
- Art Director Petter Ternstrom
- Copywriter Christian Hultberg
- Producer Anneli Ewert
- Producer Frederic Rinnan
Show full credits
Credits powered by
Credits
powered by
- Agency Client Direct
- Production Company PINE
- Director Filip Nilsson
- Executive Producer Adam Holmstrom
- Executive Producer Joel Rostmark
- Producer Sofia Bjorkman
- DP Andreas Johannessen
- Editor Ben Canny
- Colorist Julien Alary
- Sound Designer Calle Buddee Roos
- VFX Artist/3D/Online Artist Jonathan Wendt
- Chief Creative Officer Linus Karlsson
- Art Director Petter Ternstrom
- Copywriter Christian Hultberg
- Producer Anneli Ewert
- Producer Frederic Rinnan
This jaunty ad directed by Filip Nilsson, through PINE, shows there are good things in store for those who do storage.
Created in-house, the spot Box It expresses the satisfaction gained by neatly marshalling kitchen leftovers, old photographs, toys and general stuff into the correct type of container.
The ad was shot in the brand's Swedish HQ, in Älmhult, Småland, where CEO and founder Ingvar Kamprad grew up and established the first-ever IKEA store. It also housesthe IKEA Museum.
Filip Nilsson is represented in US/UK by Object & Animal and by PINE in Sweden.
