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Imagine This appoint Isabelle du Plessis as Chief Growth Officer
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The appointment signals ambitious expansion plans as Imagine This prepares to launch new studios spanning creative strategy, virtual production and gaming.
Imagine This has appointed Isabelle du Plessis as its first Chief Growth Officer, marking the company's evolution into the Imagine This Group and signalling its ambition to build one of the industry's leading portfolios of specialist creative studios.
Imagine This Group comprises commercial production studio Imagine This and generative AI studio Made by Humans, with plans already underway to launch and acquire a number of new independent businesses spanning creative strategy, virtual production and gaming. The long-term vision is to build a connected ecosystem of specialist companies that operate independently while collaborating seamlessly to solve increasingly complex creative challenges for brands and agencies.
Having worked alongside the business as a founding partner for the past two years through her communications agency, PR Concierge, du Plessis now joins the executive leadership team full-time to oversee growth across the group's existing businesses, while leading the strategic expansion of its wider portfolio.
As Chief Growth Officer, du Plessis will be responsible for shaping and executing growth strategy across the group, leading communications, strategic partnerships, and business development while supporting the launch and positioning of new ventures as the portfolio expands. The role has been created to accelerate the group's commercial growth, industry profile and international presence as it continues to scale across new capabilities and global markets.
"Over the past two years we've proven there's an appetite for a different kind of creative business," said Toby Walsham, Founder and CEO of Imagine This Group. "When we started Imagine This we didn’t necessarily set out to build a portfolio of companies, however we identified a desperate industry need for something that goes far above and beyond traditional creative production. Our ambition with this group is to be a hub that brands can go to to find the very best creative talent, production expertise and problem solving capabilities in one place.
"Isabelle has already played an instrumental role in helping shape our story and our reputation within the industry. She understands not only where we've come from, but where we're going. As we look to launch new ventures and expand into new markets, having someone dedicated to creating opportunities, forging strategic partnerships and driving growth across the entire group becomes fundamental to our next chapter."
Du Plessis brings more than a decade of experience in communications and business growth across the creative industries. Prior to founding PR Concierge, she served as Global PR Director across Academy Award, Emmy and Cannes Lions-winning creative studios including MPC, The Mill, Mikros Animation and Technicolor Games. Throughout her career she has helped shape the communications strategies of some of the world's leading creative companies, while becoming a recognised voice across the advertising, production, VFX and AI sectors.
"Joining Imagine This full-time feels like a very natural evolution," said du Plessis. "What began as supporting a young production company has grown into something much more ambitious. We're building a new kind of creative group, shaped by what today's brands actually need rather than legacy agency or production structures. The response we've had from clients has shown us there's a real appetite for a more agile, specialist model.
"The advertising industry is changing rapidly. Clients increasingly need partners who can bring together traditional production, strategic thinking, AI and specialist craft expertise under one roof. My role is to help ensure we're building the right businesses, entering the right markets and creating the right relationships to support that vision for many years to come."
As the group continues to grow, each studio will retain its own distinct identity and leadership while benefiting from shared expertise, talent and strategic direction across the wider organisation.
