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Institute welcomes Lucy Knox and Owen Kasparian
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The Production company welcomes the directors to its roster for US commercial representation.
Production company Institute welcomes directors Lucy Knox and Owen Kasparian to its roster for US commercial representation.
Knox’s work evokes youthful energy and cinematic sophistication across branded, narrative and documentary film. Kasparian’s intimate, performance-driven work showcases meticulous visual style across brand campaigns, music video and short film projects.
Institute co-founder and creative director Lauren Greenfield discovered Knox’s talent via her Gold win at the Young Director Awards in Cannes for the documentary short, Opal Fever. “What stood out when I saw Lucy's film at the YDA was her gift for turning naturalistic performances and documentary environments into compositions that could have jumped out of a fine art photograph,” said Greenfield. “Her visual sensibility serves a poignant narrative and reveals a deep connection with her subjects. The mise-en-scène almost feels like fiction, but these are actual moments in the lives of real people.”
Director Kasparian’s recent campaign for menswear brand Moss celebrates the joys of summer. "Owen's work shows a natural talent for cinematic filmmaking and storytelling, classic filmic language with modern focus and evolution." said Tori Palmatier, Managing Director at Institute. "There is a level of sophistication to his otherwise youthful and fun visual narratives. A look and feel that is hard to come by for any director, let alone one so early in their career. We are thrilled to be working with him.
Knox is an award-winning director and writer working across commercials, narrative, and documentary film. Knox has written and directed campaigns for brands including Nike, Google, Mastercard, Target and NRMA. Her commercial work has been recognized at the Saatchi & Saatchi New Creators' Showcase, with finalist placements at Ciclope Asia and the shots Asia Pacific Awards, alongside multiple Australian Directors' Guild nominations for her music video and short film work.
Her shorts have screened at over 50 festivals worldwide, including the Berlinale, MoMA New York, Sheffield DocFest and MIFF, with two films, An Act of Love and Hot Mother, acquired by The Criterion Channel. Hot Mother earned a Crystal Bear nomination at the Berlinale and is now in production as a feature. In 2026, her documentary short Opal Fever won Gold at the Cannes Lions Young Director Awards. She was recently honoured with an ELLE Next Gen Award celebrating Australia's brightest emerging stars across fashion, film, beauty, music, art and literature. In addition to her US representation by Institute, Knox is repped by Scoundrel in Australia.
Kasparian is a Paris-born, London and Hong Kong-raised film director. He has directed notable advertising campaigns for Adidas, Moss, and Rabanne, and released his first short film, DRTC, in April 2026. With a background in art direction at DIVISION, he got his start as a director working in music video, earning early recognition with a UKMVA-nominated project for Angel by Feux.
His success led to collaborations on music videos with artists including Sam Fender, Dinos and Hamza. His visually driven, narrative-focused approach shaped the video Ange” for musical artist FEUX which was shortlisted for a Berlin Commercial Award. In addition to his US representation by Institute, Kasparian is repped by Presence in London.
