It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
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Credits
View on- Agency Client Direct
- Production Company ArtClass Content
- Director Ryan Ebner
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Credits
View on- Agency Client Direct
- Production Company ArtClass Content
- Director Ryan Ebner
- Editor Cosmo Street/New York
- Brand
- Creative Director Elizabeth McKinney
- Freelance Creative Director Daniel Kelleher
- Freelance Executive Producer Karen Leiper
- Managing Partner Geno Imbriale
- Managing Director/Executive Producer Kirsten Arongino
- Executive Producer Sean Owolo
- Head of Production Sparkle Jones
- Line Producer Mike Montenegro
- Production Designer Dustin Grabiner
- DP Carson Nyquist
- Editor Tom Scherma
- Executive Producer Maura Woodward
- Producer Colby Eaton
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Credits
powered by- Agency Client Direct
- Production Company ArtClass Content
- Director Ryan Ebner
- Editor Cosmo Street/New York
- Brand
- Creative Director Elizabeth McKinney
- Freelance Creative Director Daniel Kelleher
- Freelance Executive Producer Karen Leiper
- Managing Partner Geno Imbriale
- Managing Director/Executive Producer Kirsten Arongino
- Executive Producer Sean Owolo
- Head of Production Sparkle Jones
- Line Producer Mike Montenegro
- Production Designer Dustin Grabiner
- DP Carson Nyquist
- Editor Tom Scherma
- Executive Producer Maura Woodward
- Producer Colby Eaton
Titled the Bullshit Meter, the comic ad was created inhouse at Dollar Shave Club and directed by Ryan Ebner, through ArtClass.
It centres around a lie-detecting device that calls out all the nonsense in the world - from grooming industry gimmicks to more serious fibs, including, hilariously, a wife’s opinions on her husband.
But beyond the spot itself, Dollar Shave Club called bullshit on another unexpected target - the Super Bowl - after NBC network censors axed the ad due to the swearing. Rather than airing a sanitised, watered-down version of the spot, the brand walked away from the Big Game entirely and aired the ad across CTV, social, and targeted digital properties instead.
