Ivana Bobic directs There Goes Ma Head
Drawing from Nia Archives' deep connection to UK club culture, the film transforms the closing hours of the rave into a hypnotic, dreamlike experience that blurs the line between reality and memory.
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Riff Raff director Ivana Bobic directs a love letter to underground culture, with Nia Archives' There Goes Ma Head diving into the hazy final moments of a night out.
Where the dance floor has emptied and only the last ravers remain. Drawing from Nia Archives' deep connection to UK club culture, the film transforms the closing hours of the rave into a hypnotic, dreamlike experience that blurs the line between reality and memory.
Shot on iPhone entirely in stark black and white, Nia Archives performs the track within a cyclical narrative that grows increasingly surreal with every repetition. The club becomes a labyrinth; she turns left, then left again, and left once more, only to find herself back where she started. Trapped in an endless loop, each cycle becomes stranger than the last, with familiar faces and fleeting moments taking on an increasingly dreamlike quality.
Credits
View on-
- Production Company Riff Raff
- Director Ivana Bobic
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Credits
View on- Production Company Riff Raff
- Director Ivana Bobic
- Editing The Quarry
- Color Black Kite Studios
- Executive Producer Sophia Kawyani
- Executive Producer Jane Tredget
- Creative Director Ella Kenny
- Executive Producer Kate Brady
- Producer Ella Griffith
- Art Director Zoe Gibb
- DP Nanu Segal
- Editor Geri Docherty
- Post Producer Jack O'Mullane
- Post Producer Thomas Cole
- Colorist Simone Chiavini
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Credits
powered by- Production Company Riff Raff
- Director Ivana Bobic
- Editing The Quarry
- Color Black Kite Studios
- Executive Producer Sophia Kawyani
- Executive Producer Jane Tredget
- Creative Director Ella Kenny
- Executive Producer Kate Brady
- Producer Ella Griffith
- Art Director Zoe Gibb
- DP Nanu Segal
- Editor Geri Docherty
- Post Producer Jack O'Mullane
- Post Producer Thomas Cole
- Colorist Simone Chiavini
Bobic said: “The Prodigy video was a huge reference for Nia, taking her back to her club roots, which really resonated with me too. Inspired by the album's spiral theme, I built the film around a looping narrative that becomes more surreal with every cycle, reflecting the feeling of being trapped in your own head.
Creating an authentic 4am club atmosphere was essential, so we filled the space with haze, lights and loud music to immerse everyone in the experience. Shooting on iPhone gave us the freedom to move instinctively and stay close to Nia, capturing the raw energy of each full take. Everything was designed to become a visual manifestation of spiralling thoughts and losing yourself in the moment."
