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Lebara – Mountain

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Telecommunications brand Lebara Mobile unveils this charming, hand-crafted stop-motion campaign, It’s All Good, created by Ace of Hearts.  

The network’s first ever brand campaign introduces a new mascot – a chilled-out Capybara, thoughtfully designed and hand-crafted by director Jeff Low through Biscuit Filmworks. In the playful hero film, Mountain, a couple hike a snowy peak to find the cool capy casually taking a phone call in a hot tub. 

The launch also kicks off a two-year headline sponsorship of UK TV show The Great British Bake Off, for which Ace of Hearts have created a wholesome series of idents, in which the brand’s utterly unbothered new character develops a passion for baking – with varying success. 

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