KATSEYE finds a Gap in the market
The girl group takes part in an old-school dance spot for the iconic brand in this stylish spot from Bethany Vargas.
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Credits
View on- Agency Client Direct
- Production Company Invisible Dynamics
- Director Bethany Vargas
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Credits
View on- Agency Client Direct
- Production Company Invisible Dynamics
- Director Bethany Vargas
- DP Ben Carey
- Editing Modern Post
- Editor Sofia Kerpan
- VFX Impossible Objects
- Color Ethos Studio
- Colorist Dante Pasquinelli
- Music Affect Sound
- Head of Creative Calvin George Leung
- Art Director Jacky Boehm
- Copywriter Megan O'Sullivan
- Creative Director Lottie Markworth
- Creative Director Addison (AJ) Carroll
- Production Designer Wesley Goodrich
- Producer Erica Nagai
- Executive Producer Erin Karr
- DP Bjorn Iooss
- VFX Producer Kim Bifulco
- Creative Director Dillard Brown
- Senior Producer Sasha Pace
- Post Producer Julia Fruktenbein
- Assistant Colorist Annie Cater
- Assistant Colorist Alexandra Makarenko
- Assistant Colorist Greyson Sawyer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Invisible Dynamics
- Director Bethany Vargas
- DP Ben Carey
- Editing Modern Post
- Editor Sofia Kerpan
- VFX Impossible Objects
- Color Ethos Studio
- Colorist Dante Pasquinelli
- Music Affect Sound
- Head of Creative Calvin George Leung
- Art Director Jacky Boehm
- Copywriter Megan O'Sullivan
- Creative Director Lottie Markworth
- Creative Director Addison (AJ) Carroll
- Production Designer Wesley Goodrich
- Producer Erica Nagai
- Executive Producer Erin Karr
- DP Bjorn Iooss
- VFX Producer Kim Bifulco
- Creative Director Dillard Brown
- Senior Producer Sasha Pace
- Post Producer Julia Fruktenbein
- Assistant Colorist Annie Cater
- Assistant Colorist Alexandra Makarenko
- Assistant Colorist Greyson Sawyer
A screen full of good-looking, Gap-decked models bopping around to Milkshake by Kelis might seems like a massive 00s throwback, but chuck in global girl group KATSEYE and you've got something that both tiks and toks.
Directed by Bethany Vargas and shot by Bjorn Iooss, Better in Denim feels like a glorious trip back to the OG campaigns, albeit with even more elaborate choreography, this time from Robbie Blue.
With moments of funk, freestyle and even a slice of Fosse, this joyful wormhole to yesteryear is a high-energy treat.
