KIA asks what turbos you?
Created and produced by David&Goliath, the campaign highlights the K4 Sedan and Hatchback as bold alternatives.
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Kia America is turning up the heat in the compact segment with the launch of its latest campaign for the all-new K4 sedan and K4 hatchback, two vehicles designed for drivers ready to break from convention and arrive in their own style.
Created and produced by David&Goliath, the campaign brings to life a simple but provocative question: What turbos you?
Entering one of the most competitive categories in automotive, the K4 challenges long-standing expectations with a combination of striking design, advanced technology, and approachable pricing.
The campaign highlights the duality of the lineup: a sleek, sporty sedan for image-driven drivers and a versatile, dynamic hatchback for those seeking flexibility without sacrificing style.
Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Native Content/USA
- Director Stewart Hendler
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Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Native Content/USA
- Director Stewart Hendler
- Executive Producer Tomer DeVito
- Head of Production Sean Blair
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Post Managing Director/Editor Adam Bright
- Executive Post Producer Jonathan Carpio
- Post Production/VFX/Color TRAFIK
- Executive Post Producer Karena Ajamian
- Supervising Post Producer Rebecca Boorsma
- Lead Flame Sean Anderson
- Colorist Mark Gethin
- Sound Racket Club Music
- Executive Audio Producer Adrea Lavezzoli
- Executive Audio Producer Lauren Cascio
- Sound Designer/Audio Mixer Nathan Dubin
- Music South Music & Sound Design
- Executive Music Producer Ann Haugen
- Music Producer Alina Fox
- Music Creative Director Dan Pritikin
- Founder/Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Group Creative Director/Art Director John O'Hea
- Group Creative Director Mike Czako
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Copywriter Ashtyn Livingston
- Junior Copywriter Cassidy Hill
- Art Director Carter Waldron
- Junior Art Director Charlotte Garrett
- HP Paul Albanese
- HP Peter Bassett
- Group Executive Producer Christopher Coleman
- Senior Producer Karena Dacker
- Producer Ryan Teng
- Producer Julia Lam
- Producer Brendan Kling
- DP Macgregor
- Assistant Editor Marshall Thompson
- Post Producer Patricia Gushikuma
- Senior Post Producer Amol Parulekar
- Music Creative Director Charles Humenry
- Composer Jason Murgo
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Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company Native Content/USA
- Director Stewart Hendler
- Executive Producer Tomer DeVito
- Head of Production Sean Blair
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Post Managing Director/Editor Adam Bright
- Executive Post Producer Jonathan Carpio
- Post Production/VFX/Color TRAFIK
- Executive Post Producer Karena Ajamian
- Supervising Post Producer Rebecca Boorsma
- Lead Flame Sean Anderson
- Colorist Mark Gethin
- Sound Racket Club Music
- Executive Audio Producer Adrea Lavezzoli
- Executive Audio Producer Lauren Cascio
- Sound Designer/Audio Mixer Nathan Dubin
- Music South Music & Sound Design
- Executive Music Producer Ann Haugen
- Music Producer Alina Fox
- Music Creative Director Dan Pritikin
- Founder/Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Group Creative Director/Art Director John O'Hea
- Group Creative Director Mike Czako
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Copywriter Ashtyn Livingston
- Junior Copywriter Cassidy Hill
- Art Director Carter Waldron
- Junior Art Director Charlotte Garrett
- HP Paul Albanese
- HP Peter Bassett
- Group Executive Producer Christopher Coleman
- Senior Producer Karena Dacker
- Producer Ryan Teng
- Producer Julia Lam
- Producer Brendan Kling
- DP Macgregor
- Assistant Editor Marshall Thompson
- Post Producer Patricia Gushikuma
- Senior Post Producer Amol Parulekar
- Music Creative Director Charles Humenry
- Composer Jason Murgo
“This campaign is about choosing the version of driving that reflects your own personality,” said Avi Pinchevsky, Executive Creative Director, David&Goliath. “We wanted to create something as bold and expressive as the vehicles themselves, a film driven by mood, tone and visual energy, where color, movement, and rhythm collide to showcase two distinct attitudes. Whether you’re drawn to sleek performance or sporty versatility, both K4 options let drivers choose the experience that best reflects who they are.”
Set inside an expansive airport hangar, the work visually amplifies the K4’s performance and personality. Featuring bold red and yellow vehicles, the spot uses synchronised bursts of holi powder, choreographed lighting, and precision driving to showcase each model’s agility, power, and head-turning design. The result is a high-energy, visually arresting expression of choice. Two distinct vehicles, each engineered to move differently.
As Kia continues to build momentum for the K4 nameplate, the campaign reinforces the brand’s commitment to delivering vehicles that stand apart from the expected, offering drivers not just a car, but a reflection of their individuality.
