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SUPER BOWL 2024
KIA’s lightbulb moment
A young figure skater finds an ingenious way to share her performance with her grandfather in the car manufacturer’s touching Super Bowl spot.
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Credits
powered by
- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
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Credits
powered by
- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
- Executive Producer Violaine Etienne
- Executive Producer/Head of Production JP Colombo
- Executive Producer Sara Greco
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Managing Director Adam Bright
- Executive Post Producer Jonathan Carpio
- Post Production/VFX JAMM Visual
- Executive Producer Asher Edwards
- VFX Supervisor Alex Snookes
- Color Trafik/Los Angeles
- Executive Color Producer Karena Ajamian
- Colorist Mark Gethin
- Music Editing Model Citizen Creative
- Music Editing Creative Director Rory Doggett
- Sound Design Barking Owl
- Executive Sound Producer KC Dossett
- Sound Creative Director Kelly Bayett
- Sound Designer Gus Koven
- Audio Post Racket Club Music
- Executive Audio Producer Adrea Lavezzoli
- Audio Mixer Nathan Dubin
- Production Service The Capital Media Company/Vancouver
- Production Services Executive Producer Christian Allen
- Production Services Head of Production Keely Stothers
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Executive Creative Director Robert Casillas
- Line Producer Jessica Cooper
- Executive Creative Director Courtney Pulver
- Group Creative Director Mike Czako
- DP Nicolas Karakatsanis
- Group Creative Director John O'Hea
- Production Designer Chris Kennedy / (Production Designer)
- Design Director Michael Molinaro
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Art Director/Copywriter Carter Waldron
- Post Producer Cristy Torres
- Editor Damion Clayton
- Copywriter Ashtyn Livingston
- Assistant Editor Jobe Lowen
- HP Paul Albanese
- Group Executive Producer Christopher Coleman
- Executive Producer Curt O'Brien
- Associate Producer Ashley Asherian
- VFX Producer Scott Boyajan
Show full credits
Credits powered by
Credits
powered by
- Agency David & Goliath/Los Angeles
- Production Company Serial Pictures
- Director John Hillcoat
- Executive Producer Violaine Etienne
- Executive Producer/Head of Production JP Colombo
- Executive Producer Sara Greco
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- Managing Director Adam Bright
- Executive Post Producer Jonathan Carpio
- Post Production/VFX JAMM Visual
- Executive Producer Asher Edwards
- VFX Supervisor Alex Snookes
- Color Trafik/Los Angeles
- Executive Color Producer Karena Ajamian
- Colorist Mark Gethin
- Music Editing Model Citizen Creative
- Music Editing Creative Director Rory Doggett
- Sound Design Barking Owl
- Executive Sound Producer KC Dossett
- Sound Creative Director Kelly Bayett
- Sound Designer Gus Koven
- Audio Post Racket Club Music
- Executive Audio Producer Adrea Lavezzoli
- Audio Mixer Nathan Dubin
- Production Service The Capital Media Company/Vancouver
- Production Services Executive Producer Christian Allen
- Production Services Head of Production Keely Stothers
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Executive Creative Director Robert Casillas
- Line Producer Jessica Cooper
- Executive Creative Director Courtney Pulver
- Group Creative Director Mike Czako
- DP Nicolas Karakatsanis
- Group Creative Director John O'Hea
- Production Designer Chris Kennedy / (Production Designer)
- Design Director Michael Molinaro
- Creative Director Ben Sweitzer
- Creative Director Sammy Glicker
- Art Director/Copywriter Carter Waldron
- Post Producer Cristy Torres
- Editor Damion Clayton
- Copywriter Ashtyn Livingston
- Assistant Editor Jobe Lowen
- HP Paul Albanese
- Group Executive Producer Christopher Coleman
- Executive Producer Curt O'Brien
- Associate Producer Ashley Asherian
- VFX Producer Scott Boyajan
Created by David & Goliath and directed by John Hillcoat of Serial Pictures, car manufacturer Kia’s cinematic Super Bowl campaign tells a heartwarming story, illustrating that we all have the power to do incredible things.
Perfect 10 sees a gifted young figure skater finish an impressive routine as a packed audience cheers her on, but an empty chair in the crowd is a reminder of someone she wishes was there: her grandfather.
On the way home, her father has an idea to use his EV9’s onboard power station to electrify a string of lights and a speaker in front of her grandfather’s frozen pond to set the stage for her solo performance, leading to a meaningful, magical moment.
