Kraft Hockeyville breaks the ice
With a super-cool blend of practical tricks and VFX, Holiday Films' energetic spot spreads excitement for the annual hockey competition sponsored by Kraft Heinz.
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Credits
View on- Agency Rethink Communications/Toronto
- Production Company Holiday Films
- Director Luis Gerard
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Credits
View on- Agency Rethink Communications/Toronto
- Production Company Holiday Films
- Director Luis Gerard
- Executive Producer Josefina Nadurata
- Executive Producer Eastern Yoo
- Head of Production Courtney Leca
- Editing Outsider Editorial/Toronto
- Editor Chris Murphy
- Assistant Editor Denisse Pressacco
- Executive Producer Kristina Anzlinger
- Executive Producer Kayan Choi
- Post Producer Kelsey Dale-McGrath
- Post Production Recess Post/Toronto
- Post Producer Anu Chhetry
- Color Alter Ego Post/Canada
- Colorist Lily Henry
- Executive Color Producer Jane Garrah
- Audio Post Circonflex
- Sound Designer/Audio Mixer Craig Murdock
- Creative Director Paul-Etienne Cote
- Sound Designer Craig Murdock
- Sound Designer/Engineer Sydney Galbraith
- Post Producer Houng Ngui
- Associate Creative Director Mark Mabey
- Art Director Jaclyn McConnell
- Art Director Victoria Jean-Pierre
- Copywriter Michael Mehrasa
- Copywriter Laurent Tremblay
- Copywriter Charles Cote
- Chief Creative Officer Aaron Starkman
- Chief Creative Officer Mike Dubrick
- Executive Creative Director Xavier Blais
- Executive Creative Director/Design Hans Thiessen
- Group Creative Director Geoff Baillie
- Group Creative Director Zachary Bautista
- Associate Creative Director/Art Director Ivan Mallqui
- Copywriter Jay Bawar
- Line Producer Genevieve Strachan
- Production Designer Dylan Jukes
- DP Christopher Mably | (Director/DP)
- Post Producer Eastern Yoo
- Post Producer Laurence Guichandut
- Sound Engineer Rene-Pierre T Guerin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Rethink Communications/Toronto
- Production Company Holiday Films
- Director Luis Gerard
- Executive Producer Josefina Nadurata
- Executive Producer Eastern Yoo
- Head of Production Courtney Leca
- Editing Outsider Editorial/Toronto
- Editor Chris Murphy
- Assistant Editor Denisse Pressacco
- Executive Producer Kristina Anzlinger
- Executive Producer Kayan Choi
- Post Producer Kelsey Dale-McGrath
- Post Production Recess Post/Toronto
- Post Producer Anu Chhetry
- Color Alter Ego Post/Canada
- Colorist Lily Henry
- Executive Color Producer Jane Garrah
- Audio Post Circonflex
- Sound Designer/Audio Mixer Craig Murdock
- Creative Director Paul-Etienne Cote
- Sound Designer Craig Murdock
- Sound Designer/Engineer Sydney Galbraith
- Post Producer Houng Ngui
- Associate Creative Director Mark Mabey
- Art Director Jaclyn McConnell
- Art Director Victoria Jean-Pierre
- Copywriter Michael Mehrasa
- Copywriter Laurent Tremblay
- Copywriter Charles Cote
- Chief Creative Officer Aaron Starkman
- Chief Creative Officer Mike Dubrick
- Executive Creative Director Xavier Blais
- Executive Creative Director/Design Hans Thiessen
- Group Creative Director Geoff Baillie
- Group Creative Director Zachary Bautista
- Associate Creative Director/Art Director Ivan Mallqui
- Copywriter Jay Bawar
- Line Producer Genevieve Strachan
- Production Designer Dylan Jukes
- DP Christopher Mably | (Director/DP)
- Post Producer Eastern Yoo
- Post Producer Laurence Guichandut
- Sound Engineer Rene-Pierre T Guerin
This cleverly crafted campaign, developed by Rethink Communications, launches as anticipation builds for the 20th anniversary of Kraft Hockeyville, a yearly tournament sponsored by Kraft Heinz and supporting local hockey arenas and communities across Canada.
Directed by Luis Gerard and produced by Holiday Films under Holiday United Group, the punchy spot, titled It Starts at the Rink, opens at a local rink where a deflected shot sends a puck flying out into the town.
As the punchy instrumental track kicks in, the film follows players and a growing crowd of skating townsfolk as ice spreads through the streets – a playful visual metaphor realised through a seamless blend of practical filmmaking and VFX.
