La Zowi gives us GORDO
The promo is a hybrid production by BSWT and Muscle Beach, and directed by Tomás Peña.
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La Zowi is back with GORDO, and with it a return to the street-level trap she built her name on.
The single marks a new chapter for the artist: more mature, more sensual, and completely in control.
The video, directed by Tomás Peña, follows her there. It was shot live with La Zowi on set and then extended with generative AI, with real performance and generated imagery cut into a single, seamless world rather than treated as separate layers. The result is a bold, provocative piece that keeps the artist at the centre of every frame while opening up spaces and images that would not have been possible on a conventional shoot.
GORDO is a hybrid production by BSWT and Muscle Beach, the new Madrid-based post-production and AI studio. It is part of a growing body of work in which the two companies combine live-action craft with generative tools, with direction, editing and performance firmly in human hands.
Credits
View on-
- Production Company BSWT
- Director Tomas Pena
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Credits
View on- Production Company BSWT
- Director Tomas Pena
- VFX Muscle Beach
- Creative Director Sita Abellan
- Executive Producer/Founder Juan San Roman Fernandez
- Executive Producer Luciano Firmo
- Producer Lucas Vallina
- Art Director Unai Pascual
- DP Joel Burgues
- Editor Irene Calvo
- Post Producer Elisa Blanco
- Creative Director Fede Mania
- Colorist Blanca Monagas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company BSWT
- Director Tomas Pena
- VFX Muscle Beach
- Creative Director Sita Abellan
- Executive Producer/Founder Juan San Roman Fernandez
- Executive Producer Luciano Firmo
- Producer Lucas Vallina
- Art Director Unai Pascual
- DP Joel Burgues
- Editor Irene Calvo
- Post Producer Elisa Blanco
- Creative Director Fede Mania
- Colorist Blanca Monagas
