Laufey unveils Madwoman music video
Directed by Warren Fu of Partizan, Laufey assembles a superstar team of talent including Hudson Williams, Alysa Liu, Lola Tung, And Megan Skiendiel.
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Laufey premieres her latest music video for Madwoman, starring the leading man of HBO’s Heated Rivalry, Hudson Williams, Olympic figure skating gold medalist Alysa Liu, Lola Tung of The Summer I Turned Pretty and Forbidden Fruits, and Megan Skiendiel of the girl group KATSEYE.
Directed by Warren Fu of Partizan, this music video spotlights mainstream talent across music, film, sports, and the arts, proof positive that Asian representation across these mediums is responsible for some of the greatest stories shaping culture today.
Filmed in Los Angeles in the weeks leading up to Laufey’s full-set Coachella debut, the video features an all-star cast of friends and heroes in a Slim Aarons-inspired world where the picture-perfect veneer is not quite as it seems. Fu’s extensive experience directing music videos for other breakthrough talent includes collaborations with Megan Thee Stallion, The Strokes, Doja Cat, Daft Punk, Dua Lipa, and The Weeknd.
“Growing up, I felt a general lack of representation for people who looked like me in music and media. With the ‘Madwoman’ video, I wanted to be that representation,” adds Laufey. “The result is what honestly feels like my absolute dream video and exactly what younger Laufey would have loved to see.”
Credits
View on-
- Production Company Partizan/USA
- Director Warren Fu
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Credits
View on- Production Company Partizan/USA
- Director Warren Fu
- VFX Foreign Xchange
- Producer Jason Baum
- Producer Pegah Farahmand
- Executive Producer Oscar Tang
- Executive Producer Christine Yi
- Executive Producer Maiqi Qin
- Executive Producer Julie Fong
- Production Designer Evaline Wu Huang
- DP Andrew Yuyi Truong
- Editor Jeffrey Bloom
- Colorist Dante Pasquinelli
- Sound Designer Dillon Cahill
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Credits
powered by- Production Company Partizan/USA
- Director Warren Fu
- VFX Foreign Xchange
- Producer Jason Baum
- Producer Pegah Farahmand
- Executive Producer Oscar Tang
- Executive Producer Christine Yi
- Executive Producer Maiqi Qin
- Executive Producer Julie Fong
- Production Designer Evaline Wu Huang
- DP Andrew Yuyi Truong
- Editor Jeffrey Bloom
- Colorist Dante Pasquinelli
- Sound Designer Dillon Cahill
“I’ve never been more excited to be on a set,” remarks Fu, who directed the latest for the Icelandic-Chinese artist. “Laufey and Junia’s concept was such a fun twist on mid-century iconography, and it was an honour to bring it to life. The energy on set was so positive and infectious the entire day. They managed to pull in an unbelievable all-star cast, and to have diverse Asian voices represented in front and behind the camera was truly a special moment for me.”
The video represents a convergence of Asian and Asian American talent both in front of and behind the camera, from the all-star cast to director Fu, DP Andrew Truong, and production designer Evaline Wu Huang leading a crew of significant Asian representation across all departments, along with Executive Producers Christine Yi, and Maiqi Qin of Gold House, Julie Fong of Partizan Entertainment, and Oscar Tang, co-founder of Committee of 100.
The Final Hour adds to a landmark year for Laufey, who played Coachella last weekend and will return to the festival this weekend. In May, she will embark on a tour through Asia, with stops in Hong Kong, Singapore, Tokyo, Seoul and more. The run follows sold-out UK and European legs with dates at London’s O2 , Paris’ Adidas Arena, Dublin’s 3Arena and more.
