Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
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- Director Anders Jedenfors
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Director Anders Jedenfors
- Talent Joe Skovron
- Talent Ludvig Aberg
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Director Anders Jedenfors
- Talent Joe Skovron
- Talent Ludvig Aberg
Partnering with NoA Åkestam Holst, Legora reframes its role as the behind-the-scenes force – much like a caddie – helping lawyers with analysis, organisation, and workflow so they can focus on the meaty stuff.
Beautifully directed by Anders Jedenfors, the elegant monochrome hero film, The Man Behind the Man, features golf star Ludvig Åberg with his trusted sidekick Joe Skovron, one of the most accomplished caddies on tour, with five PGA Tour wins to his name.
Since becoming Åberg’s caddie in early 2024, the pair have already claimed victory at The Genesis Invitational 2025.
