Less is more with Morrisons

Morrisons – MoreCard TVC 2

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Agency Leo Burnett/London
Production Company Arts & Sciences/London
Director Craig Ainsley

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Credits

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Agency Leo Burnett/London
Production Company Arts & Sciences/London
Director Craig Ainsley
Editorial Stitch
Post Production Black Kite Studios
Sound Sine Audio Post Production
Chief Creative Officer Mark Elwood
Executive Creative Director James Millers

Creative Director Kimberley Gillis
Copywriter Conrad Swanston
Art Director Alex Bingham
Producer Lou Pegg
Editor Tim Hardy
Producer Joshua Smith
Sound Designer Phil Bolland

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Created by Leo Burnett and comedically directed by Craig Ainsley through Arts & Sciences, this playful pair of spots celebrate British supermarket Morrison’s loyalty card with some light-hearted customer confusion.

Titled Pay Less with More Card, the 30” films see shoppers bewildered by the concept of the ‘More Card’, as they’re paying so much less for their shopping.

Kimberley Gillis, Creative Director at Leo Burnett UK, added: “Loyalty is a busy and noisy space. So, we wanted to celebrate the More Card in an entertaining and ownable way. With a good dollop of storytelling, plenty of interactive challenges, and finished off with our More Card Merch Man.”