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SUPER BOWL 2026
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Somesuch/USA
- Director Kim Gehrig
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Somesuch/USA
- Director Kim Gehrig
- Founding Partner Tim Nash
- Founding Partner Sally Campbell
- Executive Producer/Managing Director Seth Wilson
- Head of Production Roger Zorovich
- Production Agency Omnicom Production/USA
- Editing Trim
- Executive Post Producer Michael Miller
- Executive Post Producer Noreen Khan
- Editor Tom Lindsay
- Editor Liv Ay
- VFX/Finishing Blacksmith VFX/New York
- VFX Supervisor John Shirley
- CG Lead Olivier Varteressian
- Color TRAFIK
- Color Producer Alexandra Garcia Ortiz
- Colorist Ricky Gausis
- Assistant Colorist Taylor Pool
- Sound Design/Music Soundtree Music
- Sound Creative Director/Founder/Sound Designer/Music Production Peter Raeburn
- Executive Sound Producer/Managing Director Jay James
- Sound Designer/Music Production Luke Fabia
- Sound Designer/Music Production John Mourounas
- Sound Designer/Music Production Henning Knoepfel
- Sound Designer/Music Production Jack Patterson
- Sound Designer/Music Production Maddie Stephenson
- Audio Post Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Mixer Matt Miller
- Assistant Audio Mixer Ian Connie
- VP Global Creative Chad Hinson
- Global Creative Director Renee Perdomo
- Senior Art Director Sarah Harris
- President Courtney Nelson
- Chief Creative Officer Pedro Perez
- Executive Creative Director Desmond Marzette
- Group Creative Director Mark Winters
- Creative Director Gaia Elise Gallinaro
- Art Director Kelsey Isla
- Copywriter Megan Lange
- Executive Producer Kira Linton
- Producer Camilla Borel-Rinkes
- Producer Luigi Rossi
- DP Shabier Kirchner
- Senior Post Producer Lauren Meltsner
- Cutting Assistant Tony LaRocca
- VFX Producer Mark Melchior
- VFX Supervisor Eliza Randall
- Lead Flame Artist Patrick Ferguson
- Talent Doechii
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Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Production Company Somesuch/USA
- Director Kim Gehrig
- Founding Partner Tim Nash
- Founding Partner Sally Campbell
- Executive Producer/Managing Director Seth Wilson
- Head of Production Roger Zorovich
- Production Agency Omnicom Production/USA
- Editing Trim
- Executive Post Producer Michael Miller
- Executive Post Producer Noreen Khan
- Editor Tom Lindsay
- Editor Liv Ay
- VFX/Finishing Blacksmith VFX/New York
- VFX Supervisor John Shirley
- CG Lead Olivier Varteressian
- Color TRAFIK
- Color Producer Alexandra Garcia Ortiz
- Colorist Ricky Gausis
- Assistant Colorist Taylor Pool
- Sound Design/Music Soundtree Music
- Sound Creative Director/Founder/Sound Designer/Music Production Peter Raeburn
- Executive Sound Producer/Managing Director Jay James
- Sound Designer/Music Production Luke Fabia
- Sound Designer/Music Production John Mourounas
- Sound Designer/Music Production Henning Knoepfel
- Sound Designer/Music Production Jack Patterson
- Sound Designer/Music Production Maddie Stephenson
- Audio Post Lime Studios
- Executive Audio Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Mixer Matt Miller
- Assistant Audio Mixer Ian Connie
- VP Global Creative Chad Hinson
- Global Creative Director Renee Perdomo
- Senior Art Director Sarah Harris
- President Courtney Nelson
- Chief Creative Officer Pedro Perez
- Executive Creative Director Desmond Marzette
- Group Creative Director Mark Winters
- Creative Director Gaia Elise Gallinaro
- Art Director Kelsey Isla
- Copywriter Megan Lange
- Executive Producer Kira Linton
- Producer Camilla Borel-Rinkes
- Producer Luigi Rossi
- DP Shabier Kirchner
- Senior Post Producer Lauren Meltsner
- Cutting Assistant Tony LaRocca
- VFX Producer Mark Melchior
- VFX Supervisor Eliza Randall
- Lead Flame Artist Patrick Ferguson
- Talent Doechii
Whilst many Super Bowl ad breaks leaned on famous faces, one label had something else in mind.
Focusing on the signature style of its seat, Levi’s Super Bowl spot Backstory traces a potted history of the look through a series of musicians, characters and cultural moments, without ever showing anything above the waist.
Created by TBWA Chiat Day and shot by Kim Gehrig through Somesuch, the neatly structured montage reminds viewers how defining the rear view of a pair of jeans can be, while quietly reinforcing the brand’s long-standing, era-shaping legacy.
