Lidl Finland fires up summer
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
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Credits
View on- Agency NORD DDB/Helsinki
- Production Company Directors Guild Helsinki
- Director Pete Riski
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Credits
View on- Agency NORD DDB/Helsinki
- Production Company Directors Guild Helsinki
- Director Pete Riski
- Editing James Post Oy
- VFX James Post Oy
- VFX Energia VFX
- Color PULLApost
- Sound Design Humina
- AI 255 Pix
- Creative Director Kalle Wallin
- Art Director Elisa Konttinen
- Creative Copywriter Tero Ahonen
- Executive Producer Seppo Kerkela
- Producer Kasperi Maatta
- DP Johan Wasicki
- Editor Mikko Lopponen
- Colorist Henri Pulla
- Sound Designer Tuomas Seppanen
- Composer Juri Seppa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency NORD DDB/Helsinki
- Production Company Directors Guild Helsinki
- Director Pete Riski
- Editing James Post Oy
- VFX James Post Oy
- VFX Energia VFX
- Color PULLApost
- Sound Design Humina
- AI 255 Pix
- Creative Director Kalle Wallin
- Art Director Elisa Konttinen
- Creative Copywriter Tero Ahonen
- Executive Producer Seppo Kerkela
- Producer Kasperi Maatta
- DP Johan Wasicki
- Editor Mikko Lopponen
- Colorist Henri Pulla
- Sound Designer Tuomas Seppanen
- Composer Juri Seppa
In collaboration with NORD DDB, supermarket chain Lidl in Finland launches this brilliantly silly spot announcing the start of BBQ season with an epic procession of wandering grills.
Directed by Pete Riski through Directors Guild Helsinki, the film combines practical effects and AI-assisted CGI to follow chef and TV personality Henri Alén as a Pied Piper figure, leading grills out of winter hibernation and towards Lidl.
“It’s a simple but extremely strong concept. Once we found the tone, everything else followed quite naturally. The humour comes from how the story keeps growing, from the perspective of a classic underdog into something unexpectedly epic. We wanted to keep it playful but told in a very classic cinematic style,” says director Pete Riski.
