LOBO brings LG a tactile choice

LG – Better Choices Make A Better World

Credits

Agency TBWA Chiat Day/New York
Production Company Lobo
Director Mateus De Paula Santos

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Credits

Agency TBWA Chiat Day/New York
Production Company Lobo
Director Mateus De Paula Santos
Creative Director Mateus de Paula Santos
Head of Post Production Marcelo Barbosa
Executive Producer Luis Ribeiro
Producer Su Constantine
Art Director Mateus de Paula Santos

Production Company Vetor Zero
Compositor Supervisor Leandro Pena
Compositing Artist Carlos Campos
CG Coordinator Marisa Laguna Ditleff
CG Supervisor Fabio Shigemura
Motion Graphics Artist Estevao Santos
Editor Eduardo Silva Vaz da Costa
Head of Production Clara Morelli

Post-Production Producer Eduardo Silva Vaz da Costa
Post-Production Producer Ricardo Vaz
Line Producer Fernando Alcantara
DP Lucas Andres Barreto
Director/Designer Gabriel Nobrega
Compositing Supervisor Leandro Pena
Color Company 3/New York
Colorist Tim Masick

Color Producer Ryan Moncrief
Sound Design/Mix Mr Bronx Audio Post/New York
Sound Designer/Audio Mixer Eric Hoffman
Audio Post Executive Producer Hanna Choi
Chief Creative Officer Amy Ferguson
Executive Creative Director Walt Connelly
Editor Pedro Falcone
Executive Creative Director Marco Martins

Senior Art Director Royston Ang
Post-Production Producer Patricia Signorini
Senior Copywriter Patrick Burke
Senior Art Director Belen Aragon
Producer Paula Nobre
Executive Design Director Eric Kopicki
Executive Producer Tina Lam
Post Production Coordinator Rosangela Gomes

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If it's charm you're after, this gorgeous new spot from TBWA\Chiat\Day New York for LG has it in spades (an apt idiom, considering the practical nature of the film).

Filled with endearing characters and delightful moments of charisma, Better Choices Make A Better World taps into LOBO's skills with live-action miniatures, 3D modelling, and stop-motion animation to create a world in which small acts lead to bigger change.

Directed by Mateus de Paula Santos, who imbues each character with a unique personality whilst conveying the brand's message, this sweet and beautifully crafted ad is a world we wouldn't mind living in.