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Made By Dyslexia – What is Dyslexia?

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In collaboration with Clemenger BBDO, FINCH and Art&Graft, global charity Made By Dyslexia had unveiled this impactful animation titled What is Dyslexia, which reimagines the meaning of a diagnosis.  

The film, directed by Kyra Bartley, tells the story of a young girl named Lola as she learns she has dyslexia – a scene familiar to millions each year. Turning to the internet for answers, she’s confronted by descriptions that leave her feeling hopeless.  

However, when her future seems at its most bleak, Lola meets an unlikely friend, a famous dyslexic inventor who takes her on a journey of self-discovery, introducing her to incredible dyslexics like Henry Ford, Muhammad Ali and visionaries from the worlds of film, art and science.  

The film is realised through a unique mixed-media animation style that blends painterly, hand-drawn 2D techniques with a 3D character animation pipeline, and features world-renowned actors Jeremy Irons, Liv Tyler and Jaleen Best.

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