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magna studios adds Sebastian Strasser for UK representation
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The acclaimed director and LIPSTICK founder joins magna’s UK roster, bringing a distinctive blend of cinematic craft and forward-thinking filmmaking.
magna studios has signed internationally recognised director Sebastian Strasser, behind campaigns for Audi, Renault and Vodafone, for UK commercial representation.
Strasser joins magna’s roster with a body of work that spans high-profile global campaigns for brands including Audi, Hornbach, Renault and Vodafone, alongside more recent projects that explore the creative potential of emerging technologies, including AI. Known for his highly cinematic approach and strong visual language, Strasser has built a reputation for combining craft-led storytelling with a curiosity for how new tools can expand creativity.
His signing builds on magna’s existing partnership with LIPSTICK, a Berlin-based production company and AI studio he founded, which launched in the UK last year. While that partnership provides access to AI-supported production capabilities, this announcement marks Strasser’s appointment to magna’s UK roster as a director in his own right, available for commercial projects.
Most recently, Strasser directed the highly acclaimed film for The RealReal, a fully AI generated film that leans playfully into the medium while maintaining a strong creative point of view. Across his wider work, he has consistently explored how technology can be used in service of ideas, rather than as an end in itself, a perspective that continues to shape his approach as a filmmaker.
Strasser said: “I don’t care about technology. I care about story. Because story is the story. Not the tools. That said, I’m all-in on technology… when combined with popper craft, education and taste. What I love about Magna is that they’re not chasing trends, they’re building around filmmakers, around perspective, around people who actually have something to say. This isn't a strategy. It’s alignment. I’m excited to join the UK roster and keep building the bigger relationship with Lipstick, and hopefully make work that doesn’t just look cinematic, but actually means something.
Davud Karbassioun, Co-CEO of Magna Studios, said: “Simply put, Sebastian is, in my mind, one of the most progressive and exciting filmmakers in our industry. Whilst he is a filmmaker first, what sets him apart is not just his instinctive understanding of emerging technologies, but how he always uses it with uncompromising discipline as a tool in service of a very human idea. He combines visual ambition with commercial instinct and is a genuine leader on where filmmaking is going. We’re excited to add him on our roster in the UK."
